"Rainbow smile" set up self-service checkouts in 30 of its stores

2022: Implementation of Self-Service Checkouts

At the end of November 2022, the federal drogerie chain Smile of the Rainbow installed self-service checkouts in 30 of its stores in St. Petersburg, the Leningrad Region, the Volga Federal District and Moscow. The company "Smile of the Rainbow" announced this on December 7, 2022.

Rainbow Smile continues to develop services for its customers, thanks to which the process of purchasing goods for self-care and home care becomes comfortable. Self-service checkouts help reduce queues in stores during peak hours and free up staff resources.

"The first self-payment terminals appeared in our flagship store in St. Petersburg back in 2013. We became the first Russian drogerie network to implement them. But then self-service cash desks were not only cumbersome and expensive, but also obviously not in demand by buyers. People were not ready to use them. Now such equipment has become an important element in the store of a modern retailer with high traffic, and we decided to continue equipping the network with terminals, "said Alexey Baulin, General Director of the Rainbow Smile chain.

When implementing self-service cash desks, it was important to ensure that their software was integrated with the existing loyalty program and accounting system. Therefore, the network opted for the domestic software solution "SelfPoint SCO" from Retail Service.

IT Director of the Smile of the Rainbow network Maxim Bekish clarifies: "Flexibility in refinement and the availability of high-quality and operational support were also important for us. The selected platform is constantly developing, which allows you to always have at the self-service checkout a modern and convenient functionality that meets all our business requirements. "

"Our product not only supports cash payments and with, bank cards but also allows you to use a loyalty card. This is very important for a retailer with a developed system of discounts and bonuses, which is used by a large number of people. The interface of our cash desks is intuitive and will not cause difficulties at any stage of the purchase, "comments Denis Chernyakov, commercial director Artix of". "

According to the "Smile of the Rainbow," as of December 2022, it is necessary to install about 100 self-service terminals on the network - such a number will cover the needs of both buyers and businesses. The project will be implemented during 2023. First of all, the innovation will appear in retail outlets with the maximum amplitude of daily fluctuations in consumer traffic.