SocialMart

SocialMart is a contextual advertising platform using content analysis technologies. The main solutions of the company are contextual commodity widgets for monetizing thematic sites, blogs and video reviews, as well as a white-label catalog of products. Widgets help online publishers monetize with ads. For aggregators and stores, the service is one of the sources of traffic.

Performance indicators

In 2021, the company's revenue decreased by 44% and amounted to 5.2 million rubles, net loss - 431 thousand rubles.

History

2022: Igor Ryabenkyi withdrew from SocialMart capital

In January 2023, it became known that the founder of the AltaIR Capital venture fund Igor Ryabenkyi left the capital of the Russian commodity-contextual advertising service SocialMart. He owned 40% of the project. Ryabenky's share passed into the ownership of the company's management: it was divided by the founder and CEO Nikolai Pasholok (55%) and Ilya Skolnik (5%).

Igor Ryabenky

Data from the Unified State Register of Legal Entities (USRUL) indicate that Igor Ryabenky sold his stake in SocialMart at the end of December 2022. Its participants did not disclose the financial terms of the transaction.

We strive to monetize content effectively - to show prices and useful information about goods where they are mentioned. Such advertising begins to play an informative role and becomes more useful than irritable and intrusive, as we are used to seeing it online. We give the sites monetization tools, and online stores receive high-quality traffic, "said Nikolai Pasholok, founder and head of SocialMart.

2012-2015

For the first time, the founder of the AltaIR Capital venture fund Igor Ryabenky invested in SocialMart in 2012. In 2013, the project startup 1.5 million rubles from the Altair Capital fund and 3 million rubles from the Moscow Seed Fund (MSF). Funds from MSF were received under a loan agreement. In 2015, the company repaid a loan to the Moscow Seed Fund.