Betera

2022

Renaming to Betera

Statuskvo LLC, a legal entity of Parimatch Belarus, announced the start of work under a new brand. As reported on the MediaBrest.by portal, Betera operator will take the place of the Ukrainian company Parimatch leaving the Belarusian gambling market. All services, including a platform for sports betting and online casinos, will continue to operate in full. Deposit refills and withdrawals are still available to players. The head of the company, Yulia Leshkova, notes: "Our team, which grew and introduced experience and expertise, making the company an unconditional market leader, does not stop there and is ready for new challenges. The transformation and emergence of the Betera brand is another cycle in the life of the company, which was the first to operate on the betting market and launched the first legal online casino in Belarus. "

According to Leshkova, "plans for the near future are the most ambitious." We are talking about the further development of the brand, the introduction of unique product and marketing solutions to strengthen market positions, expand the IT direction and start work on new platform solutions, integrate the brand into all existing projects and partnerships, as well as analyze potential new markets.

Parimatch stops working in Belarus amid conflict in Ukraine

The Ukrainian betting company Parimatch officially announced the termination of activities in Belarus on June 2, 2022. Thus, Statuskvo LLC, which serves as a local legal entity of the bookmaker, has become an independent subject of operation. As Parimatch Tech CEO Maxim Lyashko later told, Statuskvo LLC will receive the rights to the Belarusian part of the business for €1.5 million.