Hoff speeds up and makes it easier to work with data in Yandex Cloud

2023: Moving some data to Yandex Cloud

HOFF has agreed to move some of its data to Yandex Cloud. The company has launched a global analytical system in the cloud based on the services of the cloud provider's data platform. It will help HOFF cope with peak loads, improve the efficiency of product and marketing analytics teams and quickly eliminate data inaccuracies. Yandex.Cloud (Yandex.Cloud) announced this on February 8, 2023.

More than 50 TB of HOFF data has already been transferred to Yandex Cloud. Together with e-commerce agency Aero, the retailer's team has created uniform principles for storing, preparing and cleaning data in the analytical system. It scales easily and allows you to efficiently process data about user behavior in the online store. The creation of an analytical report within companies usually takes several days, and in HOFF this process was reduced to 20 minutes. Also, an alert monitoring system has been built in the cloud for regular data quality control. Now HOFF analysts can quickly learn about data failures through instant messengers. The rate of response to data errors has increased by 3 times.

For efficient work with data, the retailer uses the infrastructure capacity of Yandex Cloud and the tools of the data platform based on open source development. Managed services based on open source solutions are updated faster, provide a flexible development process and avoid a vendor lock.