AstMarket increases the efficiency of control networks using Imredi

2023: Move to digital platform Imredi

AstMarket"" - one of the regional retail chains by - to trade household appliances and electronics transferred the work of employees and management retail stores to a digital platform, Imredi increasing the efficiency of the latter by 15%. This became known in March 2023.

AstMarket produces its own brands Jacoo, Gurman, Astix, Holleberg, Vaks, Mojo.

73 retail stores are represented in more than 60 cities of Astrakhan, Voronezh, Volgograd, Rostov, Saratov regions, as well as in the Republic of Kalmykia and Stavropol Territory. The website, big plans to expand the network and the desire to meet the expectations of buyers require the use of advanced technologies to help the team cope with the goals set.

The company is growing, there are more and more stores, this leads to difficulties in controlling the performance of tasks. An increase in the number of departments, a large amount of correspondence in instant messengers and e-mail began to lead to a decrease in the efficiency of managers, large labor costs for the correct accounting and execution of tasks and, accordingly, a slowdown in development, "said Tatyana Bagaeva, General Director of AstMarket.

The company decided to automate part of the processes and "take" them to a single mobile workplace, where it will be possible to set and control tasks online, automate repeated operations, have up-to-date analytics on the network at hand, so as not to waste time and resources on daily routine, but pay more attention to customers and meeting their needs.

The AstMarket working group tested several solutions. The main selection criteria were: cost, a minimum number of modifications to automate business processes and a convenient interface.

The choice was made in favor of Imredi, because this platform met our wishes in terms of functionality as much as possible, and the flexible pricing policy made it possible to choose the optimal tariff and quickly introduce a new tool into the work, "said Tatyana Bagaeva.

Automation of processes in the AstMarket network is carried out in stages in order to smoothly adapt employees to changes in the organization of business processes. First, checklists were implemented and only after that it is planned to switch to the use of tools for setting tasks for retail by all departments of the office through the application.

The company uses a combination of two solutions - Imredi Audit Pro and Imredi Tasks, which allow you to close individual needs and automate the operational processes of AstMarket:

• Control of standards and operations;
• Task management;
• Network control and motivation system construction due to KPI indicators;
• A single employee's mobile workplace.

In our 2023 plans to open a minimum of 15 stores using Imredi, we will be able to effectively organize the process. With the application, network management has been greatly simplified, there is no need to keep all tasks in mind, the system itself prompts deadlines, audits automatically come at the right time, and reports and statistics on network operation are always at hand. The efficiency of the managers has increased by 15% because now there is no need to transfer checklists to electronic form, you can set tasks at once on a group of stores in one click, and the system assigns repeated tasks itself, as well as reminders to the performers, Tatiana Bagaeva noted.