Mango Office: Competitor Analysis

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• Data mining Data mining
• Business Intelligence Definition

2023: Solution Presentation

MANGO OFFICE On April 6, 2023, introduced the professional tools for marketers "Analysis of Competitors."

The service automatically collects a list of competitors with similar semantics in a single window and shows information about their advertizing declarations, the semantic kernel, the volume of traffic and its sources, the price of the click and the frequency of requests. Visual graphics in a convenient interface allow you to analyze and compare the results data with your own indicators (for example, the amount of traffic in SEO and context).

Thanks to the service, you can find out what competitors focus on when forming a unique sales offer, analyze their successful solutions and weaknesses, calculate the approximate marketing budget in Internet channels, reach the audience of competitors and much more. As a result, the marketer will be able to draw up an effective strategy for the advertising campaign and optimize promotion costs.

The business is interested in effective tools for analytics of online advertising, - commented Marina Ivanchenko, Product and Marketing Director of MANGO OFFICE. - In conditions of high competition, which exists in almost every niche, marketers need to quickly respond to the ongoing market changes and use modern technological tools that will help build effective strategies and competently manage the advertising budget.

Competitor Analysis is part of the MarTech MANGO OFFICE product line, along with collectoring and email tracking, end-to-end and multi-channel analytics.