| The name of the base system (platform): | SAP BusinessObjects |
| Developers: | SAP SE |
| Branches: | Trade |
| Technology: | BI, CPM |
The solution Trade Promotion Effectiveness will help to trace investment resources and related growth of category, a brand, product, channel, organization and the customer.
As a result, you gain a timely, faithful, complete impression and possibilities of performance review of promotion actions, refining of target investments into advertizing where they will give the greatest return.
The application combines in itself intuitive, simple functions in use with the predetermined industry data models and visualization. Thus, you can avoid growth of creeping cost, a part of losses and to carry out actions which will positively affect your profit.
The module of efficiency analysis of SAP BusinessObjects Trade Promotion will help to use comprehensive functionality:
- financial transparency;
- data integration - support of the uniform approved representation of your business integrating transaction, analytical data in real time.
- joint work - representation of graphic analytics in shared access in different aspects, with partners.
- active management of promotion - control of the best and worst contractors, notifications of an overexpenditure of budget funds and delays of performance.
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