Trendzone

History

2023: Building a Company

In early May 2023, it became known that the JamilKo company, the distributor of New Balance products in Russia, is opening new multi-brand points of the Trendzone clothing chain.

According to RIA Novosti, Trendzone stores will work on the site of a number of Russian New Balance salons. In particular, 24 Trendzone outlets will appear in Moscow and the region, eight in St. Petersburg, two in Rostov-on-Don, and one in Sochi and Krasnodar. This will bring the Trendzone chain together at least 36 stores.

JamilCo opens new multi-brand clothing chain Trendzone outlets

As of May 5, 2023, when trying to visit the New Balance website, the following message was displayed: "Our New Balance website in Russia suspends order acceptance. Orders already placed will be delivered. You can purchase products of the New Balance brand in the online store trendzone.ru. "

Trendzone features men's and women's clothing, shoes and New Balance accessories. In addition, customers will be able to purchase products from a number of other brands, which include ANTA, Diadora, Lee Cooper, Napapijri and 361 Degrees. Users are invited to join the Trendzone club: this will allow them to receive exclusive offers and services, use the bonus program, participate in activities and receive additional privileges from the JamilCo club, etc. By presenting a Trendzone club card with each purchase, you can accumulate 5% of the check value in the form of bonus points (1 point is equal to 1 ruble). In the future, with accumulated points, you can pay 10% or 20% of the amount of the next purchase.

It is noted that JamilKo operates nine monobrand online stores with delivery in all regions of Russia, as well as a network of more than 250 own and partner retail stores in Moscow, St. Petersburg, Yekaterinburg, Rostov-on-Don, Sochi and other cities.^[1]

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