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MTS: Accessibility Practices Online Platform

Product
Developers: Mobile TeleSystems (MTS)
Date of the premiere of the system: 2023/05/17
Branches: Internet services

2023: Platform Development

On May 17, 2023, MTS PJSC announced the development of an online platform "Accessibility Practices," which will help owners of digital services to introduce inclusive practices based on taking into account the characteristics of various groups of users, including people with disabilities.

The digital guide of MTS "Accessibility Practices" describes various aspects of creating affordable digital products, for example, when developing interfaces and their design, algorithms for creating texts and testing by users with special needs. The use of the platform is free and will allow a large circle of designers, developers, UX copywriters and testing specialists in the Russian market to learn how to adapt IT products - sites and applications - for more users, including people with speech, hearing, vision and motor skills.

The online platform contains application instructions written in an accessible language that comprehensively describe all stages of creating a digital product, and allow you to take into account all the necessary nuances that increase digital availability and usability of products for all categories of users, which means maximizing the audience of IT services.

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MTS implements comprehensive programs to support the inclusive community, improve the quality of life of people with special needs. The company creates an accessible and barrier-free environment in offices and the retail network, implements educational programs to overcome digital inequality, and develops convenient IT products for various audiences. The launch of the online platform "Accessibility Practices" ― an important stage in the implementation of the company's inclusive strategy, which will speed up the process of creating a barrier-free environment, accessible services and applications, ― said Elena Seregina, head of the MTS Center for Social Responsibility, Diversity and Inclusion.
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Recommendations on the MTS "Accessibility Practices" platform comply with WCAG's international web content availability guidelines on design standards, interface development and content formats. In addition, the platform takes into account criteria that are not described in international standards, for this the MTS developers attracted independent experts on digital accessibility, systematized public information of user research and took into account the best practices of specialized organizations and communities of people with special needs. To increase the level of expertise, employees with various experience, including people with disabilities, were invited to the team of developers of the Accessibility Practices platform.

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Thanks to the introduction of accessibility principles into digital products, the needs of not only people with disabilities and the elderly, including many deaf-blind wards of the Fund, but also the needs of users who experience temporary or situational restrictions are closed. For example, a person who broke his arm. We are very pleased that MTS is aware of the importance of digital accessibility and offers a systematic approach to its development through the tools collected by experts on the online platform "Accessibility Practices." The platform will be especially useful for small organizations and NGOs that cannot always hire a separate specialist in the development of inclusive practices, ― said Natalya Sokolova, executive director of the Co-Unity Deaf-Blind Support Fund.
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Links

Access Practices Platform Link