"2050.Lab" has developed a new line of equipment for Kitfort

2023: Engineering Line Design Development

The National Center for Industrial Design and Innovation 2050. LAB has developed the design of a line of equipment for the Kitfort brand. The first devices have already gone on sale on the website. The company 2050.LAB announced this on May 31, 2023.

The studio team has created the design of more than 100 different items of household appliances, and the line is constantly being replenished.

For Kitfort, we not only developed the design of household appliances, but gave other meanings to the brand for bringing the product to market. This is a landmark approach for the Russian design industry, the future of industrial design is behind such comprehensive work, "said Daria Topilskaya, General Director of 2050.LAB.

Visually, another ruler is associated with the penguin image - it is called Penguin. The design uses white, black and yellow colors. The main design features are the ergonomics, functionality and thoughtfulness of each part in combination with the current appearance.

The project is based on a study of user preferences and global trends in the design of household appliances.

The studio was inspired by the image of a penguin living in the ice of the Arctic. At the same time, this majestic and bright bird is a symbol of loyalty and commitment to family values.

Also, 2050.LAB has developed an exclusive packaging and mascot design - Peter the penguin. According to the legend of the brand, Peter lives in St. Petersburg and is friends with another character of the Kitfort family - a whale. It's bright, modern and gets into various funny situations. The penguin friendly introduces buyers to the instructions, tells how to use the devices and raises the mood.