Korus Consulting transferred Novomet to the Russian CRM platform

2023: Translation to Russian CRM platform

On May 31, 2023, Corus Consulting"" announced the transfer of the group of companies Novomet"" to the Russian CRM a platform.

As part of the digital transformation project, the Novomet group of companies has automated interaction with customers using Bitrix24 CRM. KORUS Consulting specialists helped the manufacturer fully digitize the communication circuit with customers.

The Novomet Group provides services for oil oil and gas wells and is one of the manufacturers of ESP in, Russia which supplies equipment for well injection and mechanized production projects around the world. As of May 2023, service bases operate in, and in Russia countries CIS 13 non-CIS countries.

The need to implement CRM was caused by the course towards digitalization of business processes and the need to create a system of consolidated sales reporting, which includes such indicators as actual plan for sales, sales funnel, percentage of transactions won, customer segmentation.

The main thing that we received in the CRM system is the ability to continue to work with information on transactions: clients, contact persons, transaction amounts are important components of a stable business, said Sergey Ryabkov, head of the CRM implementation project, Novomet.

Support for complex business processes for agreeing on commercial offers, accurate sales planning at the level of several branches - all this is provided by the Bitrix24 CRM system, which not only replaced a foreign CRM solution, but also helped to optimize the work of all departments responsible for interaction with customers, - said Olga Frenkel, Project Manager of KORUS Consulting Group of Companies.