Yandex.Business

Main article: SaaS - History. Philosophy. Development drivers

Yandex.Business is a service for entrepreneurs that helps the company appear Yandex.Maps in and, Search as well as launch in advertizing. Internet Since, software cloudy a special installation is not required.

2023

Entry into Kazakhstan market

Kazakhstan In, a service for entrepreneurs began to work - Yandex Business. Thanks to it, owners small and medium-sized businesses will receive new opportunities for promotion. They will be able to automatically place on the advertizing best sites, as well as offer their services in search and. Yandex Yandex Maps announced this on October 10, 2023.

The service allows you to add an organization to the search and Yandex Maps for free, even if it does not have its own website. In the company profile, you can tell about your products and services, indicate contacts, work schedule and attach photos. This will help attract customers who are looking for appropriate services.

In addition to free placement, Yandex Business offers an advertising subscription. It allows you to automatically advertise in geoservices, search and social networks without having special skills. It is enough to provide information about goods and promotions, indicate the budget, add photos. Yandex algorithms themselves will compile and post ads, as well as distribute the budget so as to attract maximum customers.

Yandex Business promotes the development of small and medium-sized businesses in Kazakhstan, simplifying and speeding up the process of attracting customers. Every day, millions of people are actively looking for goods and services on Yandex. Thanks to Yandex Business, entrepreneurs in Kazakhstan will have the opportunity to significantly expand their client base and tell the audience about themselves, "said Daniyar Tanaev, head of Yandex's sales office for Central Asia.

An advertising subscription can be issued for three months. It costs from 21 thousand tenge per month, depending on the type of activity and other conditions.

Using the neural network "Masterpiece"

Yandex on June 6, 2023 announced that it had begun to use illustrations created by the same neural network that works in the Masterpiece application in advertising. If the advertiser does not have a suitable picture for the announcement, it is automatically selected from the pool of illustrations generated by the neural network. As a result, the effectiveness of advertising increases. This function works in beta testing mode and is already available to Yandex Business users. At the test stage, 2500 images are already available to Yandex Business users. They were generated by Yandex's own neural network based on descriptions of 149 areas of activity, which correspond to 40 percent of campaigns in Yandex Business.

The service automatically selects illustrations from the finished set. This takes into account the type of activity of the company, the content of the announcement, the attractiveness of a particular image is assessed. For example, to advertise a coffee shop, the service will offer images of drinks, desserts or interiors - depending on the content of the ad. The advertiser can choose another option from those that created the neural network, or download their own.

Шаблон:Quote 'author = said Yuri Ustinov, head of development of advertising products Yandex Business for SMB.

The plans for the development of new functionality: increasing the total number of illustrations, increasing their originality, generating images for new activities. Based on the results of testing in Yandex Business, a decision will be made to implement in other advertising products.