"2050.Lab" developed elevator design and brand platform for MEL plant

2023: Elevator Interior Design Development

The National Center for Industrial Design and Innovation 2050.LAB on June 8, 2023 announced the development of elevator interior design for MEL, as well as brand platforms.

The studio created two concepts of passenger elevators comfort and business class - "Cosmos" and "Latitude." As of June 2023, 2050.LAB continues consulting support on the use of finishing materials for the successful launch of projects into mass production.

The project to create the design and updated brand MEL is inspiring and at the same time very specific. It was a colossal work of the studio, graphic designers, marketing and promotion department. We managed to create a truly modern concept. And we, as a design studio, are impressed by the professionalism and business approach of the MEL team, which in record time prepared concepts for launch in the series, - said Alexei Sharshakov, chief designer of 2050.

Obviously, in addition to high quality, structural advantages and an individual approach to customers, an important component of a successful product is its design. Therefore, we decided to attract industrial designers at the stage of developing elevator lines. I am sure that passengers will appreciate the level of comfort and beauty of the cabins, - said MEL General Director Ruslan Rodikov.

The elevators of the Cosmos concept are 10 trim options in the colors of various planets and stars of the solar system (Earth, Venus, Pink Planet, Jupiter, Neptune, Pluto, Uranus, Saturn, Sun, Mercury). Designers were keen to create a vibrant, memorable look that would attract attention and interest from passengers.

The main quality of this line is that due to various options for painting the cabin, customers can create an individual elevator design that meets the brand's corporate colors and values.

Important design features are a combination of functionality and aesthetics. The materials and ergonomics of the elevator are selected in such a way as to provide the best user experience that has preserved its qualities for many years.

In addition, the design of the elevator is interesting not only in itself, but also gives additional attractiveness to the building. It becomes a prominent point of attention and adds aesthetic value.

"Cosmos" is also a special lighting scheme. Due to the light line passing from the wall to the ceiling, the elevator space becomes visually spacious. And the arrangement of the lamps right at the mirror creates a soft light ideal for selfies.

The concept of "Latitude" is a tribute to the beauty and unique nature of Russia. It has 5 decoration options - Zapolyarny, Kizhi, Kuzbass, Krasnaya Polyana, Baikal.

Various combinations of colors and materials allow you to choose an elevator that fits perfectly into modern public spaces. The interior of the cabin will create a feeling of comfort and home comfort. According to the calculations of designers, this will reduce the number of cases of damage to elevators.

Also, 2050.LAB completely updated the MEL brand platform - a brand book was developed, the corporate identity was updated, the mission and values ​ ​ of the company were formulated, the concept of enterprise positioning was created.