Dry cleaners and laundries in Russia

Market estimates

2022: The Russian market for laundry services for the year grew by 19.6% to 4.26 billion rubles

The volume of rubles the Russian laundry services market in 2022 reached 4.26 billion, which is 19.6% more than a year earlier. This is evidenced by the data Rosstat that analysts at GuideMarket cited in mid-July 2023.

According to experts, the market in question in 2022 grew mainly due to higher prices for laundry services. Despite this, real demand also increased by 4.2%, which indicates the continued popularity and demand for these services, the study notes.

Experts believe that the market for laundry services for individuals in Russia continues to develop and grow. Despite some factors such as inflation and economic crises, demand for laundry services remains stable and even shows growth during recovery periods.

This may be due to an increase in the number of busy people who prefer to save time and energy by using laundry services. In addition, laundries can also offer extras such as dry cleaning and ironing, making them even more attractive to customers.

It's important for companies working in laundry services to build effective marketing and management strategies to attract and retain customers, analysts say. This could include developing attractive promotions and discounts, providing a high level of service, and investing in state-of-the-art equipment and technology to ensure high washing quality and convenience for customers. With the growing number of facilities providing such services, companies must constantly monitor trends and offer something unique to stand out from competitors. This could be providing additional services such as delivering and picking up laundry, using eco-friendly washing methods or creating a cosy and comfortable laundry environment, the report said.^[1]

Notes