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Sber Layer Platform for recognizing objects in photo and video materials

Product
Developers: Sberbank
Last Release Date: 2023/08/02
Branches: Internet Services,  Trading
Technology: Information Security - Biometric Identification,  Video Analytics Systems

The main articles are:

2023: Improving the accuracy of a person's gender and age from photography

On August 2, 2023, Sberbank announced that it had improved its own platform for object recognition in Layer photo and video materials for marketplaces, stores and online magazines. Now the service allows businesses to take their recommendation system to a different level: Layer can even more accurately determine the sex and age of a person from a photo, even if a person does not get into the frame, and then select relevant products for the client according to their search query. Thus, companies open an effective sales channel, and online magazines receive additional monetization from recommended goods.

This was made possible by the implementation of Sberbank's own MiVOLO model in Layer. In any of the scenarios, the accuracy of the model in determining age is significantly higher than that of a person.

Layer is already used on many Internet sites. countries For online magazines, she analyzes images in articles about fashion and home decor and immediately compiles a list of similar products for readers in partner Internet stores. And on the marketplace, the Megamarket service selects wardrobe elements for buyers, similar to those that a person sees in the product card or on the model.

Any company interested in sales growth can integrate Layer into its business model and earn more. It is enough to leave a request on the site.