Sberbank: Solution for digitalization of the commercial block of developers based on SberCRM

Main article: CRM (Customer Relationship Management System)

2023: Launch of a solution for digitalization of the commercial block of developers

Sberbank Business Software, in partnership with Profitbase, has launched a solution for digitalizing the commercial block of developers based on SberCRM. Sberbank announced this on August 24, 2023.

The main purpose of the Sber industry solution CRM for developers is the comprehensive digitalization of the sales department and related divisions to improve the efficiency of their work.

Services based on Profitbase and SberCRM solutions will allow real estate market participants to automate the developer's commercial block, as well as control all stages of the transaction - marketing, communication with the client, object selection, document flow, finance and interaction with banks, acceptance of the object.

At the project promotion stage, the solution will help you easily create a smart catalog for interactive presentation of real estate objects on the site, segment the audience, generate the distribution of relevant offers, export object cards to the largest platforms Marketplaces. By integrating marketing tools and CRM, developers can significantly improve marketing efficiency.

The transaction process from obtaining leads to issuing keys for sales managers takes place in a single window. The SberCRM industry solution provides all customer information, as well as an object catalog and document templates. Integration with telephony, mail, social networks and instant messengers allows you to communicate in a channel convenient for the buyer.

Profitbase modules integrated with SberCRM close blocks such as working with an agency channel, dynamic pricing, online sales services, including preparing and sending a mortgage application in eletcronic form, as well as issuing keys and analytics for a real estate object.

The solution supports integration with 1C and a number of other systems, the BPM designer will help adapt the system - configure business rules and processes - to the specifics of a particular developer without involving developers.

By bringing together market players, the integrated use of technology will become more accessible to small and medium-sized construction companies. For large developers, the solution will be a possible alternative to MS Dynamics, which has left the market.

Шаблон:Quote 'author = said Oksana Dunina, co-founder Profitbase.

Шаблон:Quote 'author = noted Nadezhda Oberemok, CEO of Sberbank Business Soft.