Developers: | Philosopher, Kirov |
Date of the premiere of the system: | 2023/08/24 |
Last Release Date: | 2025/02/10 |
Branches: | Real Estate, Advertising, PR and Marketing |
Technology: | BI, Big Data, BAP - Decision Support System |
Content |
The main articles are:
2025: Add Price Factor Graph on Demand Page
On February 10, 2025, Filosfot announced the update of the functionality of the Digital Model of the Real Estate Market (CMRN).
The key update of the CMRN was the addition of a price factor graph on the Demand page, which allows you to analyze the share of the selected company in the total sales volume in the city.
The graph reflects the ratio of the value of 1 sq.m. of the selected company with an average market value.
The chart shows three indicators in monthly dynamics:
- average cost per square meter in the city (taking into account the installed filters),
- average cost per square meter for the selected company,
- percentage ratio between the second and the first indicators.
Using the price factor graph, you can evaluate the company's position in the market and understand the price strategies of competitors. This information is of great importance for building its own effective pricing policy and timely adaptation to market changes. For example, if the value set by the developer is higher than the market average, this may indicate that the company is focused on the premium segment. Perhaps the reason may be that the main competitive factor of such a company is not price, but other characteristics. For example, high quality of objects, comfortable delivery dates and more favorable purchase conditions.
If prices are comparable to the market, we can conclude that the company operates in the middle price segment and sets prices for its real estate in accordance with general trends.
If the value of the indicator is below the market and at the same time the housing of objects is also below the average, this indicates that the company offers more affordable housing in the economy segment.
A noticeable decrease in the price ratio for the company may indicate that price dumping is used in order to increase sales.
This update makes the Digital Real Estate Market Model an even more useful tool for market analysis and informed decision making.
2024: Adding a heat map for the cost per square meter in various areas of the city
The Filosfot company announced the launch of the Digital Model of the Real Estate Market (CMRN) in 2022. As part of the product development, an additional tool was implemented - a heat map at a cost per square meter in various areas of the city. The company announced this on November 22, 2024.
In two years, the CMRN has been significantly improved. Now it has a "heat map" that displays information about where the most expensive and, conversely, budget real estate objects are located, which greatly facilitates the planning of future projects. Thanks to this tool, specialists from development companies will not have to manually analyze each district of the city - they will be able to find all the necessary data on the map.
For easy navigation, a color identifier is built into the map, which shows the average cost per square meter in the city per year. The brighter the color, the higher the cost of housing in the area.
The heat map not only simplifies the budget planning process, but also saves it: according to the calculations of the Osifot experts, the cost of promoting new buildings is reduced to 20%. This result became possible due to two factors:
- Forecasting CRPM demand
gives access to information about which real estate is in greatest demand in a particular area - economy, comfort or business class. - Price Policy Definition
The digital model helps to compare your prices with those of competitors and determine how competitive the value of your property is.
Thus, it is possible to more efficiently and accurately select the placement areas for future projects compared to manual search, as well as estimate the optimal cost per square meter. The service is updated monthly, collecting data from leading aggregator sites.
The digital model of the real estate market is an indispensable analytical tool for specialists working in the field of real estate, as it helps to analyze competitors, track prices, sales volumes, timing of sales and typical apartment. And, of course, improve the accuracy of calculations, reduce risks and improve strategic planning.
2023
Optimizing Data Processing by Market
Recently, the Filosfot company presented to the market an update to the Digital Model of the Real Estate Market. The system has improved the processing of market data and databases by objects, as well as added a dynamic map with objects, which allows you to select a specific object or group of objects in the desired location and receive up-to-date information about the rate of retirement of apartments, cost and other key metrics. The company announced this on December 13, 2023.
This product "Philosopher" is in great demand among developers, since many strengthen analytical research, because it is important for companies to understand what trends and directions are now developing on the market. In the last month alone, 3 large developers from different regions of the country acquired Digital Models of the Real Estate Market: Irkutsk developer SZ PROFILE LLC, representative of the Voronezh market VM Group and Kemerovo group of companies MERA.
I will not list all the advantages of BI implementation for the developer. When you implement such tools, you quickly get used to them and it is already difficult to imagine work without them. The "digital model of the real estate market" is a tool that allows top managers to quickly make decisions on various aspects of development activities. That is why we decided to purchase this product, - said Dmitry Pavlov, Marketing Director of VM Group. |
The Digital Real Estate Model is an analytical tool based on the Data Driven approach (big data management decision-making). The platform helps make informed decisions about buying, selling or renting properties. Also, the "Digital Model of the Real Estate Market" will allow you to analyze successful projects in the real estate market, collect detailed analytics on competitors and identify free niches. This is the very tool for analysts, marketers and productors of developers that gives undeniable quality in the speed of decision-making among competitors who do not use approaches based on data collection and processing .
As of December 2023, we focus on the regions, as we want to develop the construction industry not only in the central part of Russia, but throughout the country. Despite the specifics of different regions, we collect the most complete base of residential and non-residential real estate, and visualize it in accessible and understandable reports, - commented Ivan Vlasov, director of "Philosopher." |
The "Digital Real Estate Model" provides detailed analytics and statistics about the market, allowing users to see trends, trends and forecasts. The analytical platform has transparency and reliability: data on real estate objects are verified and up-to-date, which helps users make informed decisions.
Announcement of the platform "Digital model of the real estate market"
The developer of IT solutions for development "Philosopher" on August 24, 2023 brought to the market "Digital Model of the Real Estate Market" - an analytical tool based on the Data Driven approach (making management decisions based on big data). The platform helps make informed decisions about buying, selling or renting properties. Also, the "Digital Model of the Real Estate Market" will allow you to analyze projects in the real estate market, collect detailed analytics on competitors and identify free niches. This is the very tool for analysts, marketers and productors of developers that gives priority in the speed of decision-making among competitors who do not use approaches based on data collection and processing .
The analytical platform will avoid many of the problems faced by developers: insufficient data for market analysis, pricing errors, and large financial costs for collecting and processing information.
Our tool works throughout the country: despite the specifics of different regions, we collect the most complete base of residential and non-residential real estate, and visualize it in accessible and understandable reports, commented Ivan Vlasov, director of "Philosopher."
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The Filosfot development team is continuously developing the Digital Model of the Real Estate Market. Until the end of 2023, they focus on tools to maintain the cleanliness, correctness and completeness of the database for residential and non-residential real estate objects. The company also plans to add even more parameters and filters for data processing. The system has its own characteristics compared to competitors. First of all, this is improved access to information: thanks to the digital format, users can access data on the real estate market from any device.
The "Digital Real Estate Model" provides detailed analytics and statistics about the market, allowing users to see trends, trends and forecasts. The analytical platform has transparency and reliability: data on real estate objects are verified and up-to-date, which helps users make informed decisions.