Women'secret

History

2023: Return to shop operations in Russia

On September 4, 2023, it became known about the resumption of the work of Women'secret lingerie and clothing stores in Russia. They were launched under a franchise with the help of Belarusian partners, while increasing prices for their assortment, RIA Novosti reports.

In particular, the network points are reopened in Moscow, St. Petersburg, Rostov-on-Don, in other cities they are marked as "temporarily inactive." The contacts indicate the Belarusian group of companies Fashion House, which, according to information on its website, is the largest fashion retailer in Belarus.

Women'Secret lingerie stores resumed work in Russia after closing

Despite this, the official website of Women 'secret in Russia by September 4, 2023 is still not working and there is still an announcement of a "temporary suspension of work" on it.

We're now a franchise. There will be no site at all, maybe someday our Belarusian colleagues will come up with something, but now we are working without a site, just retail, "one of the store employees told the agency.

According to the interlocutor, the range of the network as a whole remained the same, but instead of collections that require a license (for example, with the character Mickey Mouse), more classic models will appear on sale.

In addition, prices also increased, this was confirmed by the agency's interlocutor, noting that discounts and promotions were still preserved.

We have a share left on our knickers, but now they are not 799 rubles, but 999, we have "3 at a price of 2" for separate positions, and the sale is now underway, "he said.

In April 2023, RIA Novosti, citing its source, reported that Women's secret stores would reopen in Russia, but with new partners, leaving the name and signs^[1]

2022

Women's secret stores closed in Russia in March 2022, when the Spanish company Tendam, which develops this brand, announced its withdrawal from the Russian market.

Notes