'Rainbow smile 'backed by GlowByte moves marketing GlowByte from SAS to Mindbox

2023: Move to Mindbox platform

The federal chain of self-care and home care stores Smile Rainbow"" together with IT the partner GlowByte completed the migration of marketing campaigns from to SAS. the Russian Mindbox platform Thanks to the project, it was possible to maintain the necessary level of marketing activities, as well as increase the delivery rate of mobile guns. This "Smile Rainbow" reported on September 4, 2023.

This solution allows you to send communications in SMS, Push, email channels and simultaneously upload information about personal offers to cash desks so that the client, having come to the store, can use them. Analysts of "Rainbow Smile" form personal proposals on the basis of mathematical models that take into account the inclinations of customers to a certain commodity category and the probability of response to the corresponding offer. Such a process also makes it possible to offer the customer the most relevant product and make sure that the customer to whom it was sent will take advantage of the offer.

After SAS left the Russian market in Smile Rainbow, as in other companies, faced the need to choose and launch an equivalent replacement. After a joint analysis of market offerings with GlowByte, we settled on Mindbox. The use of MindBox allowed us to transfer communications management to the domestic system without loss in quality and speed, and are also confident that it will help increase the efficiency of interaction with our customers, "commented Maxim Bekish, Chief information officer of Rainbow Smiles.

When choosing and implementing a solution, it was necessary to find a balance between the duration of the project, the completeness of functionality and the possibilities for further development. We are glad that we managed to fulfill the task and "Smile of the Rainbow" safely replaced SAS in its processes. We hope that the platform will continue to develop and be actively used by the business, including for solving new problems, for example, personalizing client experience on the website and in the mobile application, "said Artem Gasumyan, head of GlowByte.

Rainbow's smile transferred the functionality that she used to implement with SAS to Mindbox. The federal network has its own model that helps to select offers for the interests of customers. With data these in mind, the company sends messages to customers using Mindbox. There are already first results: integration for example, the company has increased the delivery rate of mobile guns. I hope that Mindbox will continue to help Smile Rainbow develop personalized communications, "said Kristina Kozlitina, Mindbox customer success manager.