The Winest

The Winest is an Israeli food tech startup launched in 2023. Using the "digital sommelier" function, the service offers to answer questions, after which each user has a "taste profile" with which a person can determine the wines best suited to his personal preferences. The questionnaire contains different questions: what kind of wine the consumer loves (red or white), whether he likes drinks with gas and strong tea, he drinks coffee with or without milk, which he prefers nuts - hazelnuts, cashews, almonds or macadamia, he is more pleasant berry aromas or fruit.

The Winest experts include Tazo Tamazishvili, recognized as one of the best sommeliers in the world according to the French restaurant guide Gault & Millau. The company was created by the founder of the Burger Heroes burger bar chain Igor Podstorshny, Moscow business partner Pyotr Rabchevsky and Ekaterina Shokhina, who had previously been marketing at Adidas, Uniqlo, BMW Group, LVMH and other companies.

History

2023: Raising $800,000 in investments

In early September 2023, it became known about the investment of $800 thousand in The Winest. Logistor co-founder Alexander Fridman, Possible Group founder Andrei Vinograd, Instinct creative director Daniil Ostrovsky and DCBL advertising agency co-founder Vadim Stolberg invested in the startup as part of the pre-seed funding round.

The service team intends to use the funds received to expand the wine supply chain in order to increase the supply of quality wines, speed up delivery and at the same time maintain competitive prices and increase profits. The creators of the project expect to turn it into a leader in the Israeli market, as well as enter the market in Europe and the United States.

Founders of The Winest

The Winest employs five people by September 2023, according to Israeli publication CTech. The company delivers wines in Tel Aviv, Ramat Gan, Givataim and Holon. The main competitors are American Winc.com, Drizly and Wine.com, Brazilian Evino and German Flaschenpost.^[1]

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