"Golden mean" summed up the preliminary results of efficiency of the Card of Repair project

The Golden mean company implemented the solution Manzana Loyalty 2010 based on Microsoft Dynamics CRM.

Project bases

Growth of business and some other factors demanded effective tools for management of the saved-up data array. In search of the modern and reliable IT platform, the company management stopped the choice on the solution of Manzana Group.

Project

Project duration was one month. Implementation allowed to carry out reorganization of a loyalty system, helped to systematize and structure customer information, to receive tools of the analysis of preferences of clients and to bring a feedback to the new quality level.

The Golden mean company summed up at the end of 2011 the preliminary results of efficiency of the Card of Repair project as of November 1, 2011. The Card of Repair project is the coalition loyalty program for retail networks of goods for the house and repair. The program is implemented based on the solution Manzana Loyalty, created by Microsoft and Manzana Group companies on the Microsoft Dynamics CRM platform. Today the program starting in Novosibirsk gained development in Moscow, Krasnodar, Ufa, Kemerovo and other cities. In total the program is supported by 7 regions. The loyalty program "The card of repair" brought only to the Novosibirsk companies more than 131 million rubles of a total return.

In 2011 aggregate turnover according to Cards in Novosibirsk grew with 2 million rubles a month 2010, to 7 million rubles a month. At partners of the Card of Repair coalition the goods turnover considerably increased when holding incentive campaigns for card owners. Such actions as an additional discount for the card holder for certain goods and an additional bonus in a cash equivalent depending on the amount of purchase on the mobile phone of the buyer were the most effective.

Many card owners of Repair made purchases and from other partners within the coalition. So, for example, more than 11% of buyers of doors for a year of work made purchase of plastic windows and curtains, upholstered and cabinet furniture, a ceramic tile and plumbing fixtures. According to the director of the company of "KAMEA" Konstantin Vladimirovich Sheregeda: "Salons of furniture Apartment 48 attracted 778 people from partners of the program in 12 months, having just attached the loyalty program to the Card of Repair coalition.

For the first 6 months from the moment of start of the program, Card of Repair increased to retail chain stores the volume of repeated purchases by 9%. The general goods turnover during this period grew on average for 15%. Average growth of an annual goods turnover of the Card of Repair program was 70% in relation to last year.

The Card of Repair project manager in Novosibirsk Vitaly Krivoshein about development plans for the loyalty program: "In 2012 we are going to increase aggregate turnover according to cards of the Card of Repair program to 250 million rubles for 2012. Already now on it there are all resources: large players of commodity market for the house and repair are ready to enter into the coalition, increase in issue of cards is planned and there takes place implementation of the rewards program of loyalty".

{{"We are sincerely glad to watch tech-stub progress of our partners and to provide further growth of the program using the solution for management of programs of loyalty of Manzana Loyalty. Now our solution successfully supports work of all partners of the Card of Repair program and is ready to accession to the program of new large partners. Connection of new partners to Manzana Loyalty is executed very easily and quickly. And - as we see benefits of the partner from use of the solution for holding targeted marketing campaigns by results - really impress. In the near future together with colleagues from Golden mean we are going to give even more opportunities to retail networks for management of the marketing and sales using Manzana Loyalty. For example, a possibility of independent work with the customer base in a modern CRM system based on Microsoft Dynamics CRM or involvement in business of popular social media", - Oleg Palenov, the CEO of Manzana Group.} comments }