Fix Price Completes Customer Data Platform Implementation Pilot

2023: Loymax Smart Communications Testing

Low fixed price chain Fix Price has pilot tested (MVP) Customer Data Platform (CDP) Loymax Smart Communications. It will automate the collection and analysis of data on network buyers by creating a single customer service system. Fix Price announced this on November 20, 2023.

Thanks to the platform, the company will increase the speed of processing data on consumer behavior both online (in a mobile application and on an Internet showcase) and offline as part of a loyalty program, and will also be able to segment buyers and make more customized marketing promotions - to offer new items and inform about the assortment that most correspond to buyers' preferences.

The contractor software was chosen by the company Loymax that provided us with the license product. Our decision in principle was security, so everything data about our customers will remain within the company. Our goal is to organize win-win communication with the client on the basis information of interaction with our brand, be it on our website, in the mobile application or in the store when paying for purchases using a loyalty program card. Thanks to the use of CDP, Fix Price buyers will receive the most personalized offers and specials. prices for your favorite items. And we expect that further scaling of the platform will lead to an increase in the average check and purchase frequency. noted Victoria Smirnova, director of marketing at Fix Price.

Шаблон:Quote 'author = said Artem Bochkov, director of Smart Communication Loymax.

The implementation of CDP takes place in two stages and will be fully completed in the first quarter of 2024.