Odyssey Digital Commerce

Main article: Definition of Business Intelligence

2023: Omnichannel Trading Site Presentation

The company Odyssey Consulting Group on November 20, 2023 presented a digital platform for. omnicanal trade A product for retail that will allow you to implement an omnichannel strategy in. retail

The solution was created on the experience and challenges of Odyssey Consulting Group clients and corresponds to the tasks of modern retail. Odyssey Digital Commerce allows you to build a high-quality omnichannel strategy that will cover new consumer segments, create the best experience of interacting with the company's brand and increase the customer's lifetime value. The solution reduces the risk of customer loss, slices audience segments, increases reach, increases brand trust and loyalty, and saves on promotion and advertising.

Companies that adhere to an omnichannel marketing strategy can increase ROI by 32 percent compared to companies that abandon an omnichannel strategy.

The creation of an omnichannel interaction strategy consists of several stages. Developing a strategy is great, but it has to work. It is important to create positive emotional reactions at each point of contact with the client. That is why, first of all, we put the construction of CJM in our product. It is based on the patterns of buyer behavior that the functional architecture of the omnical platform is built, "said Dmitry Radyukin, creator of the Odyssey Digital Commerce product.