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Volga (cars)

Product
Developers: GAZ Group Automobile Plant
Branches: Transport

2023: Head of the Ministry of Industry and Trade spoke about the revival of Volga cars

On December 25, 2023, Deputy Prime Minister, Minister of Industry and Trade Denis Manturov announced the revival of the Volga domestic automotive brand. According to the head of the Ministry of Industry and Trade, the first new generation car under this brand will be presented in mid-2024.

Manturov noted that as of the indicated date, the Nizhny Novgorod automobile cluster (represented by the GAZ group and its suppliers) is completing work to find a technological partner for the revival of the Volga. Which company will take part in the project is not specified, but market participants believe that it will be a certain Chinese manufacturer. It is assumed that the involvement of a partner from the PRC will allow you to quickly organize production with gradual subsequent localization.

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This will be some brand of Chinese production, an aggregate assembly of the machine based on existing production. Technologically, at some point, our evolutionary development was interrupted by many brands, including Moskvich and the Volga, "the Kommersant newspaper quotes statements by auto expert Mikhail Lezhov.
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According to him, the final cost of cars under the revived Volga brand will depend on the price that "is now accepted by the consumer on the market." The auto expert believes that if the demand for cars turns out to be low, the company will be reoriented to the production of more affordable models. It is noted that in 2008 GAZ tried to start assembling a mid-size Volga Siber sedan based on a Chrysler car, but it was curtailed due to low demand. In general, according to Maxim Kadakov, editor-in-chief of Za Rulem magazine, the success of Volga will depend on a number of factors.

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If we are talking about a car of some middle class at least the size of a Moskvich 6, then depending on which model will be taken as a basis, on what volumes it will be calculated and what money will be invested, it will be a car no cheaper than 2.5 million rubles, - says Kadakov.[1]
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