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Project

"Conference" increased the number of target customers on its website with the help of "Gandalf"

Customers: Conference

Minsk; Information technologies

Contractors: Gandalf
Product: IT outsourcing projects

Project date: 2023/06  - 2023/12

2023:50% increase in target customers on the site

"Conference" increased the number of target customers on its site by 50% due to efficient web development. Gandalf announced this on January 18, 2024.

LLC "Conference" is a Russian production company whose field of activity is the development and production of cleaning agents for industrial and household chemicals.

source = Gandalf

Not so long ago, the company decided to develop an updated site with a changed brand design. The former site was outdated visually and in terms of content, which caused problems with attracting potential customers and increased the refusal rate. This was especially true for the chemical industry: it was inconvenient to compare names and understand the reactions of components.

Representatives of Conference LLC decided to create an attractive site to solve the problem. Among the requirements were the orientation to the B2B segment, the convenience of ordering products, the ability of employees to use the company as an information base.

As a result of the mini-tender, they decided to choose GANDALF as the service provider. As a result, upon completion of the work by the contractor's specialists, the number of target clients on the site increased by 50%, the convenience of the site increased, security problems were solved, the number of failures halved and the number of pages viewed increased by 27%.

source = Gandalf
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The site turned out to be stylish, fashionable, modern and functional, - said Nadezhda Kuimova, head of marketing communications at Conference LLC.
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