Trends in healthcare

2024:7 top global health trends named in 2024

In 2023, the field of health and life sciences faced financial problems. Insufficient supply chains, patent expiry, rising drug prices, labor shortages and increasing facility costs also have a negative impact on the industry. On January 16, 2024, Deloitte named seven key trends in global health that will have a significant impact on market development.

Generative Artificial Intelligence (GenAI)

GenAI technologies, according to analysts, in 2024 will contribute to the digital transformation of medicine. Healthcare and life sciences companies can use generative models to develop synthetic gene sequences for applications in synthetic biology and metabolic engineering. GenAI funds will provide the ability to detect diseases in the early stages. In addition, such tools will help solve the problem of burnout of doctors by automating various administrative tasks. Plus, it is expected to reduce costs and improve access to health care.

Deloitte names seven key trends in global health

New opportunities for medical institutions

Using AI in diagnosis, drug development and decision-making can create new opportunities for organizations. AI can potentially significantly affect patient care, as well as increase the level of safety in the provision of medical care. However, this can lead to increased attention to the ethical, legal and political aspects of the use of AI tools.

Taking care of your own health

In 2024, people are expected to make more informed decisions about their health thanks to more data on the state of the body. Consumers, according to Deloitte, will start spending more on comprehensive products and services aimed at reducing weight, as well as behavioral, dietary and physical programs.

Employers' role in improving employee health

Companies that take steps to improve the health of their employees will be able to count on a more productive workforce. Some employers are expected to implement programs to improve the physical, mental, social and emotional health of employees - both in and out of the workplace. This approach will provide advantages over competitors.

M&A transactions

Deloitte believes that in 2024, against the background of a difficult macroeconomic situation and a high inflation rate, M&A activity in the field of health will increase. Although vertical and horizontal consolidation will continue, a new type of integration may arise between organizations operating in different industries - the so-called digital diagonal integration. This process involves the company using technology from other areas to improve its services and services.

Breakthroughs based on the data sciences

AI can change the drug development process by quickly analyzing big data and identifying relationships. Analysts believe that in 2024 there may be breakthroughs in the field of creating new treatments for cancer, neurodegenerative diseases and other severe ailments.

Improved availability of medicinal products

Some medicines are very expensive, limiting their availability to low-income populations. In 2024, health and life sciences organizations are expected to look for ways to make their products more accessible to different categories of patients.^[1]

2023:10 main trends in the digitalization of world health for 2024 named

Increased life expectancy of the population, the emergence of transformative technologies and continued global economic uncertainty will be key factors that will affect the health sector. This is stated in the study, the results of which were published in early October 2023. Forbes analysts highlight 10 main trends in the digitalization of world health in 2024. Read more here.

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