RSS
Логотип
Баннер в шапке 1
Баннер в шапке 2
Project

"Sberbank" digitalizes the masterpieces of the Pushkin Museum

Customers: Pushkin State Museum of Fine Arts

Moscow; Entertainment, leisure, sports

Contractors: Sberbank
Product: Artificial intelligence (AI, Artificial intelligence, AI)

Project date: 2024/01

2024: Agreement in the field of digitalization

President, Chairman of the Board of Sberbank German Gref and Director of the Pushkin Museum Elizaveta Likhacheva signed an agreement on cooperation in the field of digitalization. Sberbank and the Pushkin Museum will work together to digitize and preserve the world's cultural heritage for posterity. Sberbank announced this on January 30, 2024.

As noted in the agreement, Sberbank and its subsidiaries and partners will help the museum develop tools for the education and dissemination of art, preserve and develop museum collections. In joint cooperation, it is planned to create a digital interactive copy of the museum, as well as the implementation of excursion projects in augmented reality mode. The bank and the museum will pilot machine learning models and other artificial intelligence technologies that can be useful for the museum to promote art and scientific activities.

Also in the focus of attention is the popularization of the use of digital technologies in the work of cultural institutions. In addition to the agreement, a detailed roadmap will be developed for the implementation of specific areas of cooperation between the bank and the museum.

Шаблон:Quote 'author = said German Gref, President, Chairman of the Management Board of Sberbank.

Шаблон:Quote 'author = noted Elizaveta Likhacheva, director of the Pushkin Museum.