Telfin Integrates Cloud Communications Solutions into e-comExpert Infrastructure

2024: Cloud Telephony Adoption

Company Telfin"" integrates cloudy communication solutions in infrastructure, e-comExpert Russian developer online stores and B2B portals for. automotive industry Thanks to high-quality communication and an increase in the efficiency of interaction with customers, the company managed to reduce the loss of leads and increase their conversion by 15%. Telfin announced this on February 2, 2024.

To improve the quality of communications and the level of efficiency of interaction with customers, the company abandoned analog communication in favor of virtual telephony. The e-comExpert corporate network was deployed within one working day without the involvement of the company's technical specialists. Telfin cloud services have made it possible to improve the quality and stability of communication and expand the capabilities of the telephone network.

Now, thanks to features such as greeting and IVR, call scripts and queues, answering machine and voice mail, it takes no more than a minute to process calls from e-comExpert clients. In addition, the company has connected a ready-made integration with the Bitrix24 corporate system to automatically distribute calls from current customers to the numbers of personal managers and preliminary inform employees about which of the clients is calling.

The positive experience of working with the Telfin development team motivated us to integrate the Telfin.Office virtual PBX both into websites developed on the basis of 1C-Bitrix specifically for our customers and into our own software solution, a CRM system specializing in the auto parts trading business, "said Nikolai Chumakov, head of e-comEXPERT.

e-comExpert maintains detailed statistics on customer phone calls, and can additionally record and promptly process missed calls. At the same time, the number of unanswered calls was significantly reduced due to the increase in the multichannel of the telephone network. As a result, the number of processed leads and conversion to the next stage of the funnel increased by 15% over 2 years of work, "added Ivan Pavlov, Telfin project manager.