Cisco StadiumVision

Cisco StadiumVision represents the solution for delivery of video and digital content. Cisco StadiumVision provides a centralized delivery of video records and digital content on each of TV screens of stadium of high resolution. The flexibility of this solution allows to provide on each action to any fan information according to his individual interests. Besides, information on other actions which are taking place in day of a match is displayed. For example, on screens it is possible to reproduce information inviting the audience in this or that zone of stadium for participation in the subsequent actions of entertaining character. In the same place advertizing of the forthcoming events, given about the next exit from stadium, information on a situation on roads in real time, the instruction for the emergency evacuation can be shown.

Target advertizing and sponsorship in a videosreda create unique dynamic opportunities for advertizing of brands and creation of new sources of income for stadium. Now all participants of this process can flexibly plan the advertizing campaigns up to this or that display, a target zone and an episode of a match. Sponsors in the VIP-stands receive personal greetings, and the personalized information and video records are output to their screens. The interactive stands and boxes for corporate customers equipped with the Cisco IP phones with touch screens allow to select any available video channel, to order food and drinks, to purchase sports souvenirs and even to stake on results of matches.

Owners of Millenium stadium (it is located in the capital of Wales Cardiff, accomodates 74.500 fans, forms base of the national teams of Wales in soccer and rugby) the first in Europe decided to apply in 2010 Cisco StadiumVision technology to upgrade of the infrastructure. Besides, the Welsh rugby union intends to organize stream delivery of entertaining services of high resolution and other interactive functions to smartphones. As a result visitors of Millenium stadium will be able not only to monitor the events on the sports arena, but also to browse repetitions of the most interesting episodes and in real time to get access to statistics using the mobile phone. Before Cisco technology adopted Natsionlanaya basketball association of the USA and the National Hockey League, the New York stadium New Meadowlands, sports club of the American National Football League "Miami Dolfins", the biggest stadium of this league – Dallas Cowboys, baseball clubs 'New York Yankees', "Toronto Blue Jays" and "Kansas City Royals", the grandiose horse-racing complex in Dubai belonging to Real Madrid Club de Fútbol Santiago Bernabéu stadium.

2015: Cisco announced an exit of release of StadiumVision v.4.0

On March 24, 2015 Cisco submitted the version of the solution for video transmission in real time for sport and recreation complexes of StadiumVision 4.0.

Cisco StadiumVision 4.0 is characterized by the increased expansibility and modularity, allows to work with various content, to use 4K-screens and, in process of deployment of the Comprehensive Internet (Internet of Everything, IoE), to improve quality of perception in the territory of sports and entertaining constructions.

The transmission scheme of data in StadiumVision, 2014

The first owners of Allianz Stadium and Etihad Stadium in Australia decided to implement a system.

Possibilities of the solution will expand business opportunities of the sports and entertaining industry using target advertizing, adaptable content, attraction of sponsor's means, promotion actions, branding, etc.

HTML5 system used in the solution Cisco StadiumVision 4.0 on the digital SV-4K mediaplayer allows to implement opportunities. It helps to bring at the same time to the display a signal from two sources of video of high resolution, providing at the same time the highest sync level of displays. It, in turn, allows to reach broadcast quality of video with demonstration of creeping line, an output of the account of a game to the screen and with support of brightness rear projection (Luma-Key-effects), i.e. soft junction of the image of a sports meet in advertizing on screen borders. Besides, now it will be possible to bring background video, the dynamic text and the rotating animated logos to the displays installed in sport and recreation complexes that provides a bigger effect of immersion and participation of the audience. By means of it the information reporting system is created.

The solution Cisco StadiumVision 4.0 expands a framework of the Cisco Connected Sports & Entertainment portfolio where Connected Stadium Wi-fi and StadiumVision Mobile technologies enter. This offer helps to provide to the audience completely integrated videosreda.