"Dixie" launched an analytical portal for suppliers

2024: Launch of analytical portal for suppliers

The retail chain Dixy"" (part of the group of companies "") Magnet with the support of the company Retail Services launched an analytical portal for suppliers. This was announced by "" Magnet on March 13, 2024.

On the RS.Dixy portal, retail network partners will be able to quickly receive up-to-date data on demand, the share of goods in the assortment and category, penetration into the check, the results of promotions, the availability of goods on store shelves and warehouses, the level of service when supplying to distribution centers and outlets and other information that will help suppliers improve sales efficiency. Thus, the resource will allow you to assess the impact of the entire cycle of supply chains on final sales, track consumer behavior through the analysis of loyalty cards. Network partners will also be able to monitor the availability of goods in the store without visiting the outlet with merchandisers.

Data is provided by more than 35 parameters - both throughout the network, which unites about 2.2 thousand outlets, and in the context of each individual store. The data is updated daily so that decisions can be made quickly.

As of March 2024, about 1.3 thousand suppliers supply their products to Dixy stores. In pilot mode, the first suppliers have already connected to the analytical portal, including those who use a similar solution implemented in the Magnit network.

Шаблон:Quote 'author = said Natalia Musailova, category director of Dixy retail chain.

Шаблон:Quote 'author = noted Igor Zelenko, Development Director of Retail Services.