Performance indicators
2023: Revenue growth doubled to RUB 119.8 billion
At the end of 2023, the revenue of Hyer Electric Epplaensis Rus LLC, the Russian structure of the Chinese home appliance manufacturer and, electronic engineers Haier amounted to 119.8 billion. rubles This is almost twice as much as the result for 2022, as stated in the company's financial statements, published in mid-March 2024.
The company associates a significant increase in turnover with the growth of its share amid the withdrawal from the Russian market of "many manufacturers representing EU countries, the United States and other countries unfriendly to Russia." In the current geopolitical situation, Haier expects further improvement in financial indicators in the Russian Federation.
According to Interfax, referring to the published report, the gross profit of the Russian subsidiary Haier in 2023 rose 1.5 times, reaching 24.45 billion rubles. Net profit compared to 2022 decreased by about half - to 3.04 billion rubles. At the same time, the cost of sales in 2023 amounted to 95.4 billion rubles against 46.9 billion in 2022.
According to the HeadHunter service rating, Haier is recognized as one of the best employers in Russia in 2023. The competition was attended by 2266 organizations from 24 sectors of the economy with the number of employees from 100 people, and only 1497 of them went to the final stage. In the ranking, without reference to the industry, Haier (Moscow) entered the Top 50 companies with up to 1000 employees, while the brand's branch in Naberezhnye Chelny, which manages factories in Tatarstan, was in the Top 100 large companies in Russia.
 | The 2023 results confirm that Haier is an open and attractive employer that strives for a comfortable and fair relationship with its employees. We will continue to encourage innovation, reduce bureaucracy and combine the values of a large corporation with the atmosphere of a startup, says Haier.[1] |  |
History
2023: Rental of 60 thousand square meters. m warehouses in the Moscow region
The manufacturer of household appliances Haier rented 60 thousand square meters. m of warehouses in the Moscow region. This one of the largest transactions in the Russian warehouse market became known on October 16, 2023.
According to Vedomosti, Haier structures have agreed to lease premises in the PNK Domodedovo Park warehouse complex. According to experts interviewed by the newspaper, the company's annual expenses under this deal may amount to 360-390 million rubles.
The decision to lease premises, interviewed experts of the real estate market associate with the strengthening of the company's position on the Russian market in connection with the departure of European and American brands. In addition, Haier will need areas in Domodedovo to develop logistics, since it is more convenient to use a local large warehouse complex to increase sales in Russia than to transport small batches from China.
According to the newspaper, by October 2023, Haier is one of the world's largest manufacturers of household appliances. It owns 122 production sites, its network of specialized household appliances stores has more than 3,300 outlets, according to the group's website. In Russia, the company has about 80 branded stores of household appliances.[2]
The rental rate at PNK Domodedovo Park could be about 6,000-6500 rubles. for 1 sq. m per year, says Evgeny Bumagin, head of warehouse and production facilities at IBC Real Estate. A similar figure is 6500 rubles per 1 sq. m - quotes the director of "Ricci|Warehouses" Dmitry Gerastovsky. Thus, annually the warehouse will cost Haier 360-390 million rubles. The choice of object seems justified to consultants. It is located in the south direction, which is in demand from the point of view of logistics, about 38% of all transactions in the warehouse market fall on it, said Bumagin.
2022: Obtaining a loan of 250 million rubles for the construction of a plant in Tatarstan
At the end of June 2022, it became known about Haier's decision to build a new plant for the production of refrigerators and freezers in Naberezhnye Chelny. Investments in the project are estimated at 4.5 billion rubles. Part of the money - 250 million rubles - the Chinese company will receive in the form of an interest-free loan from the Monotown Development Fund (ВЭБ.РФ Group).
It is noted that at the new plant with a total area of more than 34 thousand square meters, it is planned to produce, including vertical freezing equipment, larks freezers and refrigerators. After reaching full design capacity, the company plans to produce 500 thousand units of refrigeration equipment per year. It is estimated that more than 800 jobs will be created at the enterprise.
Sun Zhenhua, General Director of Hair LLC (part of the Haier group of companies), noted that Haier today (by the end of June 2022) continues to implement the planned investment program in the Russian Federation. Obtaining a loan, according to him, will allow the construction and installation work under the new project provided for by the program to be completed on time.
The Haier plant in Naberezhnye Chelny has been under construction since June 2021. Initially, the company estimated investments in the project at 5 billion rubles and expected that the company would be able to produce 1 million units of equipment per year. Commissioning was scheduled for the second quarter of 2022. However, the factory did not work in this time frame. By the end of June 2022, construction and installation work at the site, and the new dates for the start of the plant's work have not been announced.
The plant in Naberezhnye Chelny will be the fourth for the Chinese manufacturer in Russia.[3]
The authorities of Tatarstan call the new Haier plant smart, while they do not explain why. It is likely that advanced automation technologies will be used at the site.
2020: Agreement on the construction of an enterprise in the SEZ Alabuga
As it became known in mid-October 2020, the manufacturer of household appliances Haier will launch a new enterprise in Tatarstan. The corresponding decision was made after a meeting between the head of the republic, Rustam Minnikhanov, and Sun Zhenhua, CEO of Hayer Industry Rus.
| | The parties discussed the further development of Haier production in Tatarstan... As part of the meeting, a memorandum was signed between Khayer Industry Rus and the Alabuga special economic zone for localization of a component base and microelectronics for the needs of Haier on the territory of a special production zone, the press service of the President of Tatarstan said (quoted by RIA Novosti). | |
By October 2020, factories for the production of refrigerators, washing machines and Haier TVs are operating in Naberezhnye Chelny. In the first half of 2021, another smart TV factory and a finished product warehouse are to be completed.
Earlier in 2020, Rustam Minnikhanov met with the head of the Haier representative office in Russia, Lyudmila Romanova. Together they discussed the development of the industrial park of the Chinese company in Naberezhnye Chelny.
Minnikhanov and Romanova talked about the construction of social facilities for employees of the company's enterprises. The development of digital production technologies was also discussed.
According to SPARK-Interfax, the assets of the Hyer Industry Rus enterprise are estimated at 344.3 million rubles. The company is owned by the Moscow-based Hayer Electric Epplaensis Rus LLC, which, in turn, is owned by the Dutch and Korean offices of Haier.
In September 2020, the Russian government decided to include two companies from Tatarstan in the list of backbone enterprises. It included Hyer Fridge RUS LLC[4]
2019
Opening of an industrial park for the production of household appliances in Tatarstan
On August 28, 2019, it became known that an industrial park for mass production of consumer electronics and a washing machine factory of the Chinese manufacturer Haier opened in Naberezhnye Chelny.
The event was attended by the Plenipotentiary of the President of the Russian Federation in the Volga Federal District Igor Komarov, President of the Republic of Tatarstan Rustam Minnikhanov, Deputy Minister of Industry and Trade of the Russian Federation Vasily Osmakov, Chairman of the Board of Directors of Haier Corporation Zhang Ruimin, Adviser on Trade and Economic Issues of the Embassy of the People's Republic of China in the Russian Federation Li Jinuan and other guests of honor. The meeting participants noted the importance of the Haier Corporation's contribution to the development of the economy of the Republic of Tatarstan.
The 127 hectare industrial park consists of 12 factories, a logistics complex and an R&D center. At the first stage, a washing machine factory is launched, then freezers, television equipment, and electric kitchen equipment. The plant already employs about 700 specialists and when launching all the fleet's capacities, the number of jobs in the region will be brought to 10 thousand. Haier's total investment in the project is $314 million, with additional investments in the industry likely to reach $1 billion.
| | I rarely take part in opening ceremonies, but I had to attend this event, because from the very beginning the project faced many difficulties, including the unstable ruble exchange rate, but by joint efforts the Chinese team and partners from the Republic of Tatarstan successfully overcame them. | |
For the deep localization of a foreign enterprise, Haier Corporation will use a special innovative business model "Ren Dan He Yi," which is based on the unification of employees and end consumers. Leading employees will be given maximum autonomy and the ability to make decisions so that they can respond as quickly as possible to the needs of customers and end consumers. Haier's success has already been adopted by businesses in the United States, New Zealand, Japan, Italy and other countries.
The enterprises of the industrial park are equipped with advanced technologies and are part of Russia's strategy to increase the production of intellectual equipment for the Internet of Things, the use of artificial intelligence and big data processing (big data). The company plans to pay great attention to IoT technologies, including the production of smart machines.
Haier Corporation President Zhang Ruimin shared his experience in developing modern manufacturing management methods using the example of Haier Corporation and talked about how to create an Internet of Things model and how enterprises to modernize their processes.
Innovation will help stimulate creativity within the knowledge economy and strengthen bilateral cooperation between China and Russia. Haier Corporation, which is actively engaged in model innovation and cultural integration, is expected to become a model for enterprises making direct investments in the Russian economy. An additional incentive will be the trend towards the localization of production and the development of local manufacturers of component components in Russia.
Khayer Corporation Street will appear in Naberezhnye Chelny
On May 23, 2019, it became known that the authorities of Naberezhnye Chelny at a meeting of the City Council approved a decision to name a section of the road in honor of the Chinese company Haier - Khayer Corporation Street. Most council members expressed in favor, two against, one abstained.
Haier itself made a proposal to assign such a name, which opens industrial facilities in the city. In the future, an industrial investor park with an area of 127 hectares will be built on the adjacent territory of the street. The volume of declared investments is estimated at $1 billion.
As of May 2019, the Haier refrigerator plant works in the Naberezhnye Chelny TASED, where 600 people work. The company has already invested $50 million in its development in Tatarstan[5] the [6].
2018: Construction of a large industrial park in Naberezhnye Chelny
On May 28, 2018, the Chinese company Haier and Tatarstan will begin construction of a large industrial park in Naberezhnye Chelny with an investment volume of $1 billion, said Talia Minullina, head of the republic's investment development agency, in May[7].
According to the decree of the government of Tatarstan, a plot of 124.9 hectares was allocated for the construction of the Khayer Rus industrial park. The launch of the industrial park is scheduled for July 2019. It is estimated that 5 thousand jobs will be created there. The cost of the project is estimated at $1 billion. As noted, the project is aimed at developing an infrastructure to support small and medium-sized businesses associated with the implementation of innovative programs.
| | "On Monday, May 28, we are scheduled to lay a stone - we are starting the construction of the industrial park of Haier. This is our largest investor, $1 billion is the volume of declared investments, "Minullina said at a briefing in the government of Tatarstan. | |
The head of the investment development agency of the republic noted that the construction of the Haier industrial park is a very large project, within the framework of which 12 plants should gradually start working, the first of them is a washing machine plant. Later, it is expected that, in particular, factories for the production of televisions and complex household appliances will open.
2016: Refrigeration Plant
In April 2016, Haier opened the first refrigerator plant in Russia worth more than $55 million in the Kama Industrial Park (KIP) "Master" in Naberezhnye Chelny. The production capacity of the enterprise at the first stage amounted to 250 thousand units, at the second stage it will amount to 500 thousand units. The Chinese investor considered the launch of refrigeration equipment in Tatarstan as the first step in localizing Haier in Russia.
Notes
- ↑ "Daughter" of the Chinese Haier in the Russian Federation in 2023 increased revenue almost twice
- ↑ Haier closes one of the biggest deals in the warehouse market this year
- ↑ ВЭБ.РФ Group will issue a loan to create a "smart plant" Haier in Tatarstan
- ↑ Chinese Haier localizes the release of microelectronics in the SEZ in Tatarstan
- ↑ [https://www.kommersant.ru/doc/3977270 The authorities of Naberezhnye Chelny approved
- ↑ appearance of Khayer Corporation Street]
- ↑ The Chinese company Haier will begin building an industrial park in Tatarstan
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