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SberThank you Loyalty program

Product
Developers: Sberbank of Russia Loyalty Program Center (Thank you from Sberbank), Sberbank
Last Release Date: 2024/04/01
Technology: CRM - Loyalty Systems

2024: Rebate Terms Change

Sberbank implements the course set by the changed strategy of the bank, and radically changes the loyalty program SberThank you. Sberbank announced this on April 1, 2024.

The updated program cancels absolutely all conditions, levels and restrictions that influenced the size of the received bonus cashback, and becomes simpler, more flexible and more profitable for customers. Customers decide for themselves how, where and for what they want to receive bonuses. Bonuses SberThank you will be charged not only for spending on cards, but also for other actions in the services of the bank and partners - Sber intends to accrue bonuses in the future for watching films, using bank products and even listening to music.

For purchases from partners of the bank's ecosystem, loyalty program participants will receive the maximum number of bonuses - up to 70% in Megamarket, SberMarket, Samokat, etc. Bonuses are awarded instantly and can be used immediately for new purchases.

In addition, in the summer of 2024, Sberbank will launch exclusive promotions and services available only for bonuses and bringing additional benefits to customers.

The first participants will be able to appreciate the simplicity and convenience of the updated program in April, and by summer the new conditions will be available to everyone.

{{quote 'author = said Kirill Tsarev, First Deputy Chairman of the Management Board of Sberbank. | As of March 2024, SberThank you to almost 80 million people. If earlier it was necessary to make more expenses to receive more bonuses, now we are transforming the entire logic of loyalty and building it around a person, offering rewards for any actions in our services and services of group partners. We expect that customers of the mass segment will receive twice as much cashback with bonuses, and for the premium segment SberThank you will become the most profitable program on the market,}}