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Project

Absolut Bank introduced an employee support program

Customers: Absolut Bank

Moscow; Financial Services, Investments and Auditing



Project date: 2023/09  - 2024/03

2024: Launch of the well-being program

Absolut Bank""launched a well-being program from the corporate well-being platform. I understand"" IT About 1000 employees got access to the -platform. bank They undergo free consultations with psychologists, lawyers, specialists in healthy lifestyle and fitness, as well as mindfulness practices. This was bank announced on April 2, 2024.

The consultations are anonymous, and employees can receive them in the format of an audio or video call. Employees choose a consultant on their own, focusing on the qualifications, experience and assessments of other users. The contract with the service was concluded until February 2025.

Prior to that, bank employees tested the platform's capabilities for three months. So, the most popular direction during this time was psychological support. Absolut Bank employees turned to specialists on issues of partnership, family, child-parent relations (54%), as well as to solve personal problems (26%). Issues related to professional self-realization, career development, burnout and others - worried 20%.

In second place are consultations on a healthy lifestyle. Employees sought advice on nutrition (76%), mood (18%), as well as alternative care for various diseases (6%).

Among the popular destinations were also requests for legal support. Bank employees received advice on taxes and tax deductions (25%), hereditary (20%) and procedural rights (20%), family rights (15%).

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Well-being has been actively developing in our bank for many years, we have always tried to put a special emphasis on the well-being of our employees. Connecting to the I Understand platform is an extremely important detail in the mosaic of happiness of Absolut Bank employees, helping to maintain a culture of self-disclosure, Absolut Bank Sergei Novosad told HRD.
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According to research by the Public Opinion Foundation (FOM), in 2024 an alarming mood prevails among 41% of Russians, - said Daria Fedorova, co-founder and operating director of the corporate well-being platform I understand, - Anxiety can be associated with various factors: both external and personal human anxieties. At the same time, the general mood often affects the effectiveness of employees and affects the atmosphere in the team. More companies are paying attention to supporting employees...,
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