Авто.ру Business

Авто.ру Business is a system of products and services for the development of the auto business at all stages: from replenishing the warehouse and attracting customers to analyzing sales and increasing personnel competencies.

2024: Presentation of the "Credit Potential" instrument

Авто.ру Business on April 3, 2024 launched the "Credit Potential" tool, which will help at the stage of assessment and redemption of a used car to assess the likelihood of its further resale on credit. The product allows the dealer to more accurately predict the cumulative margin even at the stage of car redemption, which ultimately directly affects the income of dealerships.

source = Авто.ру

When evaluating used cars, it is important for dealers to correctly calculate the potential price of further sale. The price of buying a car when selling on credit and for cash is often significantly different: it is known that dealerships can receive additional income due to commissions from banks in the event of a car being sold on credit. Credit potential from Авто.ру The business helps to determine whether the dealer will have the opportunity to increase the cumulative margin or receive income upon further sale of the car for borrowed funds.

The work of assessing the credit potential is based on a neural network, which is trained on the data of credit brokers and information on collateral from the Reports Авто.ру.

In addition, the neural network takes into account such characteristics of the car as brand, model, drive, mileage, year of production, generation, etc. Next, for each car, the probability of selling it on credit is calculated. For the most accurate forecast, dealers can transfer data on their credit sales history - the neural network will additionally take into account the received statistics of the sales history and offer a personalized assessment for a certain dealer.

This tool will be useful both to customers who did not take into account the likelihood of selling a car on credit when determining the redemption price, and to dealerships who already kept statistics on their sales to understand the credit potential: an assessment from Авто.ру Business will give a more accurate forecast in a convenient form, reduce the burden on personnel, ensure continuity of business processes regardless of personnel changes in companies.

Information on credit potential is available to dealers in the personal account Авто.ру Business in car cards. The ability to display the "Credit Potential" key figure is not charged separately, the tool is available for all customers Авто.ру Business.