Fitbays Chat

Main article: CRM (Customer Relationship Management System)

2024: Fitbays Chat launch

Fitbays, which develops an ecosystem of digital services for the fitness industry, has launched Fitbays Chat, an integrated communication channel with customers based on the main instant messengers and social networks with the CRM system. This will allow club leaders to monitor the work of managers, and employees to interact with customers from one window.

source = Fitbays

Fitbays Chat is Fitbays' own development. The solution allows you to integrate WhatsApp, VKontakte, Telegram and Instagram chats (banned in Russia) into the Fitbays ecosystem of services - a CRM system, mobile applications for coaches and clients.

Multi-channel chat allows employees to communicate with current club members within the Fitbays ecosystem, as well as respond to incoming messages from potential customers directly from the CRM dialogue window.

This service solves several problems of fitness clubs and studios. The first is to control the work of managers: how quickly they respond to incoming messages, whether they adhere to scripts, what result communication leads to and why. Research shows that the rate of response is directly proportional to conversion to sale. The second task is to organize the manager's work in a single window format, when you do not need to constantly switch between systems and devices. This increases the efficiency of their work, reduces the number of errors and the risk of losing information, - said the founder of Fitbeis Vasily Suvorov.

So, when communicating with an existing client, the manager from the dialog window Fitbays Chat sees all the information about him, including the history of visits and purchases. The service allows you to partially automate communication: configure the distribution of notifications about the end of the subscription, planned occupation, long absence from the club, etc. In addition, integration with instant messengers and social networks allows the club to collect all leads in CRM and increase their conversion rate to customers.

In the second quarter of 2024, it is planned to introduce Fitbays Chat into the client and trainer's mobile application. Thanks to this, customers will be able to quickly receive feedback from the fitness club, and the club will protect their contact base, since the coach and the client will not have to exchange personal contacts.

The Fitbays Chat interface was created using elements of popular instant messengers. Each club can segment the contact base by segment using folders such as former clients, current club members, prospects, etc. It is possible to create group chats and leave reactions. In addition, search and analytics tools are available that allow you to see what work has been done with a specific group of customers.

The introduction of business process sales department managers into the work, where the algorithm for interacting with the client through instant messengers is clearly spelled out, saves up to 25% on the wage fund of administrators and managers. This is due to the fact that in one unit of time the manager can process a much larger number of contacts and perform more necessary service actions.

Messenger is becoming the main way of communication that customers prefer. Therefore, integration with them is necessary for clubs. In order not to depend on the developers of third-party products offering integration, we have developed our own solution. This allowed us to reduce the cost of service and offer the market competitive tariffs that are comfortable even for small studios. The price does not depend on the number of instant messengers being integrated, but only on the number of active dialogs. This allows clubs to use all possible communication channels, - said Anastasia Gulyanina, Development Director of Fitbeis.

The added functionality is available to Fitbays customers from March 2024.

The launch of the service will allow the company to increase revenue by 10% at the end of the year.

{{quote 'Our mission is to extend the lifespan of fitness studios, which averages 1.5-2 years as of April 2024. To do this, we are developing a comprehensive product, all services of which increase the efficiency and sustainability of the business, increase its viability over a long distance. The more tools we provide to build comfortable relations with clients, the more chances fitness clubs and studios have to increase revenue and develop, "said Vasily Suvorov. }}