NL Continent (NL International)

Performance indicators

2023: Revenue growth by 12% to RUB 11 billion

In 2023, the revenue of NL Continent (NL International trademark), one of the largest Russia manufacturers of dietary supplements (), Dietary supplements amounted to more than 11 billion, rubles which is 12% more than a year earlier. This growth was a record for three years, the company said in April 2024.

According to NL Continent, the increase in the company's revenue in 2023 is primarily due to the increased demand of Russians for products for a healthy lifestyle. The largest growth was shown by the categories of dietary supplements and functional nutrition - products aimed at optimizing the diet, its addition with macro- and micronutrients.

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In 2023, NL Continent launched 86 new products. The company also plans to open a new production complex for the production of flagship lines, which has been under construction since 2023.

The three categories "NL Continent" by sales in 2023 included dietary supplements, products aimed at reducing weight and functional cocktails. The increase in the dietary supplement category amounted to 30% in 2023. As noted in the company, the sales results demonstrate that today dietary supplements of the general direction are more popular, which are responsible for setting up the body for proper, competent work, increasing natural resistance. People have become needed general (basic) support of the body, not only the "immune," the press service of the manufacturer emphasized.

She also notes that in 2023, dietary supplements of a wide range, such as collagen, magnesium, omega, were in high demand. Among the company's products, the bestsellers included the BioDrone humic complex - a natural adaptogen, as well as products aimed at improving the gastrointestinal tract - the Detox Box and Metabiotic program.^[1]

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