| Developers: | SOK Smart Offices |
| Date of the premiere of the system: | 2012 |
| Last Release Date: | 2024/04/18 |
| Branches: | Internet services |
Main article: Marketplaces in Russia
2024: Adding a catalog of service offices across Russia
SOK smart offices expand the capabilities of the Kovorkingi.ru marketplace, created in 2012. From April 1, 2024, not only coworking spaces can be published on the site - a separate section of service offices has appeared - like Cian.ru and Avito, but with a number of significant differences.
 | We see a large imbalance in the market in the fact that current aggregator platforms, real estate such as Cian.ru and Avito., Use Real estate a standard advertizing model in working with coworking spaces: whoever pays more, the announcement is visible. Because of this, brokers, having larger budgets for lidogeneration than coworking spaces, take almost all the leads for themselves, then bring them to the operator of service offices for a high commission. This state of affairs negatively affects the unit economy of the space, so only owners and operators of coworking spaces can place ads on our platform. We focus on moderation - so we want to eliminate the appearance of "garbage" ads on the site and help the service office market to receive customers at a more adequate cost, "said Alexander Terekhov, project manager Kovorkingi.ru. |  |
The trend towards expanding the functionality of the marketplace was high demand in general throughout Russia with an acute shortage of smart offices in million-plus cities. In addition, new players and operators have recently appeared - the market growth rate has returned to dock-like indicators. Large operators are massively reorienting towards a large corporate client, and the open-space zone for retail tenants is being liquidated. The need for objective ranking and classification of flexible workspaces is growing.
| | Our task is to provide potential tenants with the most convenient service for finding a service office with flexible rental conditions: from 1 day and with the possibility of monthly payment. This segment of commercial real estate is growing rapidly, we see great potential in the development of the marketplace of service offices. We are confident that the brokerage of small offices will be completely transferred to the online format - said Irek Allayarov, managing partner of SOK. | |
The target audience for the new vertical will Kovorkingi.ru be small companies renting offices of up to 100 jobs. Most often, offices are asked for teams of 10-15 jobs. Due to the flexibility of the contract and the unpredictable change in the size of the team, these companies increasingly prefer flexible offices to classic ones.
The Kovorkingi.ru portal is a marketplace dedicated to the theme of coworking spaces. The website was acquired in 2021 from workspace software company SPACEPASS and completely rethought. Over 2 years, more than 20 million rubles have been invested in the project.
In the next 3 years, investments are planned in the amount of more than 50 million rubles. The project team has 16 employees, half of whom are technical specialists.
The portal for April 2024 presents more than 450 flexible workspaces and coworking spaces. As of September 2023, the site was used by more than 50,000 customers and organizations every month, the number of leads supplied to service offices and coworking spaces has increased 4 times since the portal was restarted.
In the near future, it is planned to enter the CIS market.
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