Contour Client Base Reactivation Service (formerly Scena.one)

2024: Purchase of Scena.one service "SKB Kontur"

SKB Kontur acquired the service of analytics and automation of communications with the client base Scena.one. On April 26, 2024, representatives of SKB Kontur informed TAdviser about the transaction, the terms of which were not disclosed.

The Scena.one service was integrated into the ecosystem for the Contour business, and the entire Scena.one platform team was included in the Contour structure.

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This transaction was the next step of SKB Kontur in the development of its customer-centric ecosystem for business. As noted in the company, the customer base reactivation service (ex. Scena.one) expands the capabilities of its partners to build a more targeted and productive chain of interaction with their customers in the service sector.

It is based on artificial intelligence which the service aggregates data CRM systems about the preferences of existing and temporarily inactive customers and allows you to predict their future needs. Based on the information received, the service forms a personal offer and directs it through popular ones. messengers This algorithm is designed to increase customer loyalty, increase the frequency of visits and the average purchase check.

The service operates in the markets of client data platforms (CDP), artificial intelligence solutions for business and b2c services. According to SKB Kontur estimates, the potential number of platform users is over 300 thousand companies, primarily in retail and services.

The service market Russia is rapidly developing: over the past couple of years, it has grown 2.5 times. Due to the active transition of sales and communications to online, the business has more and more digitized data on customer preferences. We have acquired one of the promising solutions on the market, which will expand the capabilities of the Kontur ecosystem in the segment small and medium-sized businesses and will become an additional tool for our partners, - commented on the deal, Mikhail Srodnykh General Director of SKB Kontur.

According to him, in general, the product does not require a long implementation, while it allows you to automate and personalize communication, activate customers and increase revenue.