Use of the module CRM as a part of ERP accelerated order processing in Videodzhet Tekhnolodzhis company

CORUS Consulting completed an implementation project of the CRM module and its integration into Microsoft Dynamics NAV in Videodzhet Tekhnolodzhis company.

Solution

"Our company made the decision on process automation of sales and work with clients for improvement of quality of the provided services, - Irina Antonova, the chief financial officer of Videodzhet Tekhnolodzhis Ltd tells. – As as the accounting system in the company Microsoft Dynamics NAV is used, we made the decision to implement the corresponding module of this ERP system which is responsible for automation of customer relations.

Result

Implementation of the CRM module solved several problems of the enterprise at once: separation of the stored information (before each manager kept own statistics and coordinated the work with use of own databases and samples of offers), essential time expenditure of employees on a reporting preparation, difficulties of planning of orders and shipments of goods.

"Seamless" integration of the module CRM with the accounting system of the Microsoft Dynamics NAV enterprise became an important element of the project: now sellers have up-to-date information about each client by the orders and equipment procurements, supplies and requests for service made by him that helps with determination of strategy of further work with this or that customer.

By estimates of specialists, implementation of CRM increased the processing speed of client requests in some cases to 30%.

Opinion

"As a result of the carried-out work processing of orders accelerated, by our estimates, for 25-30%, and time for drawing up reports was cut approximately by half, - Yury Hudyak, the sales specialist Videodzhet Tekhnolodzhis comments. – The company management had an opportunity to analyze data on sales, clients and the goods purchased by them, to monitor work of everyone KPI manager; sales specialists received the working tool for planning of the work, storage of history of customer relations, studying of competitive environment, planning of marketing actions, automatic drawing up reports, the analysis and assessment of project risks, standardization of work with documents (letters, offers, agreements)".