Standard, filling station network (Fuel supply) (SteadyControl Human resources control and management system)

2021: + 40% to the quality of compliance with business processes at the Etalon gas station

To improve the quality of service and the efficiency of employees, the Etalon gas station network connected the SteadyControl personnel control and management system. A few months after launch, overall process compliance rose 41%.

With the development of convenience stores in this network, management emphasized the control of the process of offering additional goods. As a rule, the assortment of stores at gas stations by 80% consists of goods of impulse demand and immediate consumption, this is where the unrealized potential for revenue growth is found.

The positive growth dynamics of the average check was due to the improvement of a number of indicators:

• The supply of additional goods increased by 51%
• Employees thanked customers for buying 79% more often
• Customers agreed to make an additional purchase 5% more often
• Greeting customers according to corporate rules increased by 21%
• Employees clarified actions on bonus cards 61% more often
• Order is accepted from 100% of gas station visitors

The high level of service affected the return of customers, and as a result - on the growth of the number of checks and their average amount.