The draft of the CRM solution started in the company "Smurfit Kappa St. Petersburg"

The CORUS Consulting company integrator started design of the CRM solution, on the basis of Microsoft Dynamics CRM 4.0, in Smerfit Kappa Sankt-Peterburg Ltd.

At the heart of the project

"In Smerfit Kappa St. Petersburg company requirement of ensuring bigger transparency and controllability with processes of commercial department appeared, - Olga Rudova, the commercial director of Smerfit Kappa Sankt-Petereburg says. - Therefore we carried out serious market research of CRM systems and stopped the choice on the platform which it is the most effective and in a short time can solve assigned tasks".

Objectives

By means of the CRM system it is going to organize uniform base of the potential and existing clients. The management of department and managers will use if necessary all history of customer interaction.

"It is necessary to provide control of sales, to separate process of work with the client into stages, taking into account features of industry specifics of the company. The head of sales department should have an opportunity to estimate work of any employee – with the help CRM- systems it is solved most simply and effectively, - the department director CRM "CORUS Consulting" tells Maria Bar-Biryukova. – Besides, the company management will be able to plan more reasonably sales, so – to make strategic plans of development for a long-term outlook".