| Developers: | Eridan |
| Date of the premiere of the system: | 2024/06/20 |
| Branches: | Internet Services, Trading |
2024: Wombat service launch
In Russia, a service has been launched for free sales analytics and analysis of external advertising on the Wombat Marketing marketplaces, which can help entrepreneurs increase the effectiveness of external advertising campaigns. The service has released free Wombat pages for sellers on marketplaces, when using which, through external advertising, you can win competition on the Wildberries and Ozon marketplaces even before buyers see the product card. The developer announced this on June 20, 2024.
The main problem of external traffic on marketplaces is a "cold" audience with low loyalty. When a potential buyer gets to the catalog page, he immediately sees, among other things, the offers of competitors, which greatly reduces the likelihood of buying the product of the brand whose advertising he saw initially. To show ads to loyal buyers, you need to control the targeted actions of visitors - the presence of a Yandex Metrics counter that is not installed on Wildberries and Ozon.
With the advent of the Wombat Marketing service, it became possible to create free landings for external advertising, which support the ability to fully analyze the targeted actions of buyers on the Wildberry and Ozone marketplaces. With the help of Wombat pages, entrepreneurs can communicate their brands and goods to buyers of PTCs through external advertising even before they switch to the marketplace. The site helps to record all the targeted actions of visitors in the Yandex Metric personal meter and transfer them to Yandex Direct.
The service allows
- See the analytics of their sales on Wildberries and Ozon;
- Monitor the brand loyalty index;
- Assess the impact of communications on customer loyalty;
- Measure trends in brand interest;
- Track conversions (including the amount of orders) on Wildberries and Ozon marketplaces for Yandex Direct;
- Create feeds and full-fledged landings for external advertising in Yandex Direct of goods on Wildberries and Ozon;
- View statistics on the effectiveness of external advertising;
- Analyze the real effectiveness of each external advertising channel on the brand
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