ELMA365 Marketing

Main article: CRM (Customer Relationship Management System)

2024: Presentation "ELMA365 Marketing"

ELMA - The developer Low-code of the automation platform business processes ELMA365 has released a ELMA365 solution. Marketing This product will complement the CX (Customer experience) line, which previously consisted of CRM the Client Service. The company announced this on July 31, 2024.

ELMA365 Marketing will provide customers with the tools they need to manage their customer base and customer engagement campaigns. This solution will be integrated with existing CRM and Service products, creating a single complex for managing client experience (CX platform). The development of the Marketing ELMA365 took into account the requests and experience of current customers.

The product included:

• Static and dynamic segmentation of the client base: both basic No-code conditions and advanced methods for complex sampling.
• Client Path Map Editor (CJM), extensible with Low-code capabilities.
• Block editor email- write.
• A ready-made API for integration with any email gateway and the ability to connect several.
• Modular integration with one of the email gateways.

The main task of ELMA is to fully provide customers and their users with the necessary CX tools without losing functionality and flexibility. The product will allow you to connect all departments delivering value to the client with end-to-end processes and unified data.

The CX platform is part of the ELMA365 ecosystem and a full-fledged set of tools that allow you to build end-to-end processes between different departments to create a "one-handed" effect. The client should feel that he is continuously cared for by a person familiar to him for a long time. For the interaction to be truly seamless, marketing, sales and service must work as one. They must be connected in processes, receive the same system triggers, and saturate a single client profile. It does not matter whether the change source was created inside the ELMA365 or received via API from an external system. ELMA365 Marketing expands the complexity of the Low-code platform ELMA365 CX and is focused on the needs of a large B2B business, said Maria Ilyina, Product Owner ELMA365 CX.