Megamarket: Seller's Personal Account

2024: Launch of the product "Promotion at bloggers"

Megamarket together with Perfluence, a platform for working with bloggers, launched a product - "Promotion among bloggers." Now sellers can initiate advertising campaigns with content authors by clicking one button directly in their personal account. At the same time, proposals for selecting relevant bloggers and calculating the cost are selected individually, taking into account the goals and capabilities of sellers. The launch date of the advertising company is from one day. This was announced on August 1, 2024 by representatives of the Megamarket.

source = Megamarket

According to the company, in the face of increasing competition in marketplaces, sellers need various ways to draw attention to their products. The megamarket has integrated the influence marketing tool directly into the seller's personal account. Sellers can reach an off-site audience.

The project reflects a humanocentric approach to developing business-to-audience communication formats. The tool allows you not only to find the necessary channels for promoting goods, but also develops personal brands of influencers themselves.

The selection of bloggers is carried out from the Perfluence database, which as of August 2024 has more than half a million influencers working in different social networks. The relevant topics of their sites and previous results are taken into account in order to meet the seller's goals. The budget of the advertising campaign is determined individually, based on the mechanics of work, the goals of the seller and the category of goods.

Most of the sellers on the Megamarket are representatives of small and medium-sized businesses, they are the ones who most actively use advertising opportunities to stand out from competitors. However, traditional promotion tools - TV and radio advertising, as well as outdoor ones - often do not fit into their budget. Such sellers need an individual approach - this is the format we implement through the product "Promotion among bloggers." This is a case of combining two platforms to create a human-centered solution: on the one hand, it connects the business with the buyer through opinion leaders, and on the other, it forms the reputation of bloggers for future work with other brands. told Dmitry Trubitsin, director of the advertising platform Megamarket

To launch an advertising campaign, sellers need to go to their personal account in the "Promotion" section and click the "Blogger Promotion" button. On the opened landing - megamarket.pfm.promo - you need to fill out the application form, indicating the description of the product, a link to it, the promotion period and the budget. After that, Perfluence managers process the request on a turnkey basis: they prepare an offer and agree on terms with the seller. Then Megamarket bills for payment, and Perfluence launches an advertising campaign. The whole process from pressing the button to the appearance of the first publications can take one day.

Now sellers are even closer to their potential audience: thanks to bloggers, they can strengthen their focus on their products by talking to the consumer in the same language. Sellers have access to a personal account in which they can simultaneously work on efficiency and scale, choosing individual or comprehensive promotion strategies. told Christina Layus, Development Director of Perfluence, Director of Communications and Development of Relations with SberSeller Partners

Sellers have the ability to track campaign results: number of bloggers and placements, transitions and coverage. Throughout the campaign, managers will regularly inform the seller about its dynamics and offer optimization solutions. Also, this type of promotion can be combined with other marketing tools of the Megamarket - for example, increased cashback or promotional codes for a discount.