VTB Universe

The main articles are:

• Gamification in Business and Education
• HRM Classification
• Functionality of HRM systems

2024: Development of the VTB Universe platform

VTB has developed an internal platform for its employees that allows them to work out real business tasks in game mechanics. This model helps to combat the "burnout" of personnel and improve the quality of customer service. The bank announced this on October 17, 2024.

The VTB Universe platform is based on monitoring the behavioral characteristics of employees involved in key business tasks. Using visual elements and game mechanics, the system displays the results of the work of participants, generates ratings, allows you to plan collaboration strategies, etc. Such activities allow you to focus on the most pressing and priority tasks. As of October 2024, more than 15 thousand employees of the bank's retail business are already actively using the program.

VTB Universe is the bank's own development, which is part of the Virtual Assistants ecosystem for employees. With dozens of digital services, it helps to identify the potential of employees and their growth zones. The platform not only helps in making complex decisions, but also automates routine tasks, increasing the efficiency of the bank as a whole.

Many of our employees in offices are young guys who perceive information much better through gamification. They immediately apply the acquired skills in practice through game services - and this is a great way to increase their involvement in the general process and combat "burnout." For any office, now the fight for leadership in customer service is not antediluvian boards of honor, but a victory in a virtual competition. And the main result is customer loyalty, - said Vasily Palatkin, head of retail sales and service tool development, senior vice president of VTB.

VTB is consistently expanding the number of its digital services - not only for customers, but also for employees. And VTB Universe is not the only service that can be used by employees to improve their performance. For example, at the beginning of the year, VTB also introduced the metaverse - a three-dimensional interactive space for virtual user interaction. As of October 2024, this platform has several virtual locations that are actively tested at the bank for internal meetings of technology teams, adaptation of new employees, etc., - added Sergey Bezbogov, deputy head of the technology unit - senior vice president of VTB.