Cost Per Lead (CPL)
Cost Per Lead (CPL, the engl. price for contact information) is price model of online advertizing. In the campaigns CPL, advertisers pay for a lead (lead), it for example when the user interested in the advertized product or service leaves the contact information. CPL campaigns most of all suit branded sellers or expecting direct return (direct response) which attract consumers with different methods – building the mailing list, the community site, programs of remuneration or the program of acquisition of membership.
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