Future Crew: Membrana Kids

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2024: Membrana Kids Performance

PAO, MTS a digital ecosystem, announced on December 6, 2024 that the Innovation Center has Future Crew launched a secure digital space service for children, Membrana Kids. The solution has passed testing and is now available to MTS subscribers in all regions of the digital ecosystem presence. Thanks to technology artificial intelligence , Membrana Kids proactively filters harmful, content and also helps parents stay informed about the interests of children.

The Membrana Kids service is capable of protecting children from harmful content in real time. The AI built into the solution analyzes each site a child has logged on to, determines whether it contains inappropriate or potentially dangerous information, and then blocks access to it if necessary. Each AI site analyzed gets one of the access categories ("safe," "dangerous" or "forever banned"), and then gets into the Future Crew database. This approach accelerates the subsequent analysis of content on the network and makes Membrana Kids even more efficient, allowing you to fight even the mirrors of malicious sites. The Future Crew ML model developed by specialists is responsible for analyzing and categorizing sites.

In addition, the filters built into Membrana Kids will help parents, when starting work with the service, determine the safest and most productive scenarios for a child to study content on the Internet depending on his age.

To understand what content will be acceptable and interesting for children depending on their age, we turned to psychologists from the Moscow network of medical clinics. After a series of meetings with them, we identified the age levels along the border of which we divide content into accessible and inaccessible. If the child is under 5 years old, then access to sites with cartoons will be open, and to the sites of marketplaces - closed, and if from 12 to 14 years old - both the first and second will be open. So we carefully, literally step by step, open the Internet for children, without prohibiting everything for them, "said Arseny Epov, head of the Membrana Kids product.

Parents who connect their children to Membrana Kids also have the opportunity to see the top sites that the child visits every week. This will help parents keep abreast of the children's interests and experiences. In addition, Membrana Kids also contains a number of features that protect children from various threats and offline. For example, the "Smart Filtering" function analyzes calls to the child's device, checks phone numbers based on spam and scammers and, if the call is suspicious, blocks it. The "trusted list" function allows parents to determine a list of phone numbers from which a child can receive incoming calls: for example, the numbers of a grandmother, mother and brother. The rest of the inbound will be blocked.