World politics

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2023: Global political campaign software sales up 13% to $1.8 billion for the year

In 2023, costs in the global political campaign software market reached $1.8 billion. The increase compared to 2022, when expenses were estimated at $1.59 billion, was recorded at 13%. This is stated in the report of Market Research Future, published in mid-December 2024.

One of the drivers of the industry in question is the rapid development of digital platforms, including social networks and mobile applications. Political campaign organizers recognize the importance of effectively using these channels to connect with voters. At the same time, data analytics available in specialized software allows you to track people's moods, understand demographic trends and change strategies in real time. By using advanced software tools, political organizations can optimize their operations, enabling effective campaigns with limited budgets. The integration of artificial intelligence and machine learning technologies opens up additional opportunities.

The authors of the study identify four main market segments: political campaign management, voter engagement, fundraising and data analytics. In 2023, the costs in these areas amounted to $0.72 billion, $0.54 billion, $0.36 billion and $0.18 billion, respectively. Among the significant players named:

• ActBlue;
• PoliContact;
• Grassroots Analytics;
• Hatch;
• CivicEngage;
• NationBuilder;
• Salsa Labs;
• Blue State Digital;
• L2 Inc;
• VoterCircle;
• Crowdskout;
• The Informant;
• CampaignSidekick.

Market Research Future analysts believe that in the future, the CAGR in the market under consideration will be 13.18%. Thus, by 2032, the cost of software for political campaigns on a global scale can reach $5.5 billion.^[1]