| Customers: RBC (RosBusinessConsulting) Moscow; Media, Television and Radio Broadcasting Contractors: CleverDATA (Clover Date) Product: CleverData Join (ранее DMPkit - Data Management Platform)Project date: 2024/11
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2024: Start of implementation of CleverData Join platform
RBC Group has launched the CleverData Join Client Data Management (CDP) platform developed by CleverData. This solution will automate data management and take audience engagement to the next level. CleverData announced this on December 19, 2024.
CDP CleverData Join combines user data from various sources into a single system, which opens up new opportunities for analyzing audience behavior, interests and preferences. The platform provides:
- Create accurate audience segments based on user actions and interests
- providing data to generate personalized proposals;
- strengthening analytics for deep audience understanding and building effective communication strategies.
 | Data management plays a key role for media holdings. CDP CleverData Join allows you not only to analyze the needs of the audience, but also to build communications that meet the expectations of users. This is especially important for such a dynamic business as RBC, - said Andrey Zotkin, Key Account Manager at CleverData. |  |
The introduction of CleverData Join will help RBC to further adapt content and services to audience requests, strengthening the holding's position in the media and technology market.
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