Avito Ranker

2024: Avito Ranker 3

Avito's team on December 25, 2024 introduced an updated version of the search, improved with its own ranking technology - Avito Ranker 3. Artificial intelligence has changed the logic of issuing ads, now the posting time has ceased to be a key factor in the search. As a result of the update, sellers will no longer be able to artificially raise ads to the top of search results, constantly updating publication time. This will help clear search results of inappropriate offers.

Artificial intelligence will take into account more important parameters for a potential buyer: description quality and photos, price and a good level of seller service. Thanks to this, the display of irrelevant and low-quality ads was reduced by 2 times. Users are 17% more likely to switch from search to ads, and more likely to make purchases - this conversion has grown to 25%. New smart algorithms work in the search and feed of personal recommendations for all major categories of goods and services.

Artificial intelligence forms the output in such a way that users receive the necessary ads - corresponding even to non-standard and unusual requests, while high-quality and with a competitive price. In total, algorithms analyze more than 100 factors, including:

Relevance to the request - how suitable the ad is for what the user wants to find.

Personal preferences of the buyer - interest and activity in a certain category of goods or services.

Rating and reviews - the high level of service and profile checks performed are taken into account.

Price competitiveness - how different it is from other similar ads in this category.

The seller's distance from the buyer and the cost of delivery - whether it will be profitable for him to order goods from afar or it is worth looking for an alternative nearby.

The higher the position of the advertisement in the search results, the more chances to attract buyers - according to our data, the first 10 offers in the search results account for up to 60% of all views and orders. The most significant factors for our algorithms are the quality of customer service, reviews and price. First of all, sellers should work with these characteristics. We always strive to help our users: so that they make a sale or purchase faster, find a job or the service they need, "said Ivan Zimin, senior product director, Avito.